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5 Ways To Leverage Keyword Strategy For Maximizing Your Inbound Marketing Success

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A keyword strategy? Do people really still have that? Isn’t that an outdated concept to cheat on search engine algorithms and sneak your way up to top rankings? The concept of keyword strategy has changed – there’s no doubt about it. But instead of becoming an unethical and frowned upon SEO practice, it has – quite the contrary – evolved into a complex topic more crucial than ever to content marketing success. The following five reasons will prove how keyword ...

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Leverage Keyword Strategy For Maximizing Your Inbound Marketing Success – Part 2: Keyword Analysis

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This is a five-piece blog series on how to successfully build a sustainable keyword strategy. In the first part, I’ve presented a solid 4-step-framework for successful keyword research. In this second part I’ll talk about keyword analysis, which is the basis for generating traffic with your keyword strategy. Because identifying keywords that provide relevant metrics is the first step to increasing traffic to your website. After researching a broader field you will always need to analyze and filter the results. ...

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Expert Interview – Vladislav Melnik on Blogging, Headlines and the Right Gut Instinct

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Hi Vladislav, I’m happy that you could make it to our interview. Let’s get started right away: who are you and what do you do? Hi Steffi, no problem! Thanks for having me. And sure, let’s get started: I am Vladislav Melnik, founder and author of the affenblog [editor’s note: German for “monkey blog”]. I’m helping smart bloggers to get more visitors, more subscribers and more sales. How? With lots of tips for better headlines, betters advertising copies…and in general tips for successful ...

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10 Best Free Keyword Research Tools for Your Content Marketing [Update: April 2015]

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m4s0n501 [Original article was published on 21.05.2014] Keyword research can be a real pain in the ass for content marketers. Finding the right tool for making the process efficient and less time-consuming can be, too. That’s why we’d like to introduce some helpful and free keyword research tools for your daily workflow in content marketing to you. The research process isn’t something you can just skip in case you don’t have time or resources available. On the contrary, finding the ...

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Optimizing for Clicks: How to Plan an Engaging Social Media Campaign

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Rather than generating post views, likes and shares, the ultimate goal of every social media marketer is driving clicks to a particular landing page. Of course, a direct, two-way interaction with fans and prospects is always an advantage; still, the most valuable results are those that come in the form of clicks. Therefore, when planning either paid or organic social media campaigns, marketers need to optimize their content to meet a single goal. You may have read this elsewhere, but ...

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5 Ways to Make Your Content Stand Out in Your Niche

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Your product or service may be in a niche market, but that doesn’t mean you can slack on your content creation and assume that because you have less competition, potential customers will automatically find and appreciate your content. In fact, you should work even harder while you have less competition to ensure that – should your niche’s popularity start picking up – you will already be an established authority and leader in your industry. With that in mind, here are five ways ...

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How to Analyze The Keywords Your Competitors Use

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There are many things which affect how well a website ranks in the search engine results. One is search engine optimisation; whether you are a student or an experienced professional, you need to have good knowledge and experience of SEO to help enhance your website rankings. If you want to ensure that your website gets plenty of search engine traffic and is ranked on a high position in Google’s rank, you need to use the right sets of keywords in your ...

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12 Questions You Should Always Ask When Buying an SEO Software – Part 2: Support, Pricing & Infrastructure

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If you’ve made the decision to make your life easier by adopting a software for SEO or inbound marketing – congratulations, there are a million to choose from! Of course, the internet is everyone’s best friend when it comes to buying basically anything, and word of mouth recommendations are good too (as not everyone who is in the know about this stuff is necessarily online writing about it – alas). When you have narrowed down your choice and you are testing some ...

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SEO, Content & Inbound Marketing News March 2015 – The main correlating ranking factor: User Satisfaction!

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Algorithm updates – once again – have been the buzz topic in SEO this last month. The latest research paper on Knowledge-Based Trust (KBT), the recently announced launch of a new mobile algorithm, and possible updates of Panda and Penguin have caused webmasters countless sleepless nights. However, there’s one common denominator to all those updates – no matter if only discussed or already announced. Putting the user into focus is all that counts and will count no matter how many ...

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12 Questions You Should Always Ask When Buying an SEO Software – Part 1: Setup and Usage

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If you’ve made the decision to make your life easier by adopting a software for SEO or inbound marketing – congratulations, there are a million to choose from! Of course, the internet is everyone’s best friend when it comes to buying basically anything, and word of mouth recommendations are good too (as not everyone who is in the know about this stuff is necessarily online writing about it – alas). When you have narrowed down your choice and you are testing some ...

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Marketing Lessons From Football: Lesson #3 Quality over quantity in digital marketing

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Lesson #3: Quality over quantity in digital marketing When you’re struggling with refining your marketing strategy, developing and publishing content, measuring analytics and calculating your Return on Investment (ROI) or any other marketing conundrum, turn to football – you’ll get your answer. Okay, maybe that’s a bit excessive, but bear with me and welcome to my article-series, Marketing Lessons from Football. In my first two articles l looked at how football teams adapt to different leagues and how this can ...

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