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How to Do SEO Competitor Analysis Without Breaking a Sweat: Monitor Your Competitor Rankings in linkbird!

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In my previous article on SEO competitor analysis, I listed three reasons why it is so important to keep an eye on your competitors, compare yourself to them and juxtapose your individual ranking successes with those of your biggest rivals in the industry. In this second, more practical part, I will move from the “Why” to the “How” and illustrate how to do competitor analysis in the most effective way. I will use linkbird, in particular the tool’s competitor ranking feature to explain the ...

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Chuck Price: 10 Burning Questions on SEO, Content Marketing and Online PR [Interview Series]

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The purpose of this series is to answer 10 burning questions about SEO, Content Marketing and Online PR from the perspective of 10 different experts to help you optimize your own online marketing and workflow measures. For more tips on how to effectively combine these three fields check out the linkbird webinar. Who is Chuck Price? Chuck Price is the Founder of Measurable SEO, an internet marketing company based in Albany NY, Specializing in Organic Search, Link Building and Content ...

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How To Create a Content Plan with The Right Keywords in 6 Simple And Effective Steps

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Having troubles making a content plan? There are different proven ways of making a great content plan, yet there is one particular way that most people would call “common” but that still proves to be among the most productive – keyword research. A good content plan based on strong keywords makes the implementation of content marketing easier, simpler and faster. This article will show you how to create your own content plan with the help of keyword suggestions. Step 1. ...

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The Future of SEO Agencies – Prospects According To iBusiness Publisher Joachim Graf

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Our recently published market study on the “State of SEO Agencies” has proven in numbers how fast-moving and ever-changing SEO actually is. Joachim Graf, future evangelist and publisher of the iBusiness magazine can confirm these findings. In various articles about the digital transformation and diverse lectures at conferences and cogresses, he has taken a glimpse into the future of the internet already. In one of his latest posts on the topic of SEO, he stated: The party is over! SEO alone ...

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Stoney deGeyter: 10 Burning Questions on SEO, Content Marketing and Online PR [Interview Series]

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The purpose of this series is to answer 10 burning questions about SEO, Content Marketing and Online PR from the perspective of 10 different experts to help you optimize your own online marketing and workflow measures. For more tips on how to effectively combine these three fields check out the linkbird webinar. Who is Stoney deGeyter? Stoney deGeyter is the CEO and Founder of Pole Position Marketing, a results-driven inbound marketing agency that has been helping businesses grow their web ...

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How to Build Trust in Google’s Eyes

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The truth is that if Google doesn’t trust your site, it’s not going to rank you very well. Trust is at the heart of any relationship and this is also true of search engines. Google wants to see that your business or website is a legitimate one that provides worth, useful information and makes the web a richer place. There are a number of ways to prove that, albeit none are short cuts or too easy to do. Since the ...

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A 3-Step Guide to Creating a Powerful Content Marketing Machine

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There are massive changes afoot in the marketing world. From multi-million dollar ad campaigns, businesses are slowly turning towards more intimate ‘pull’ messaging. These changes have been influenced by rapid growth of the internet and fundamental shifts in buyer behavior. Take a simple example: if you wanted to buy a software in the early ‘90s, your only source of information was the company (or companies) producing that software. You had to meet multiple salespeople to understand the software and ...

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Marketing Lessons from Football – Lesson #1: No league is the same, no social network is, either.

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When you’re struggling with refining your marketing strategy, developing and publishing content, measuring analytics and calculating your Return on Investment (RIO) or any other marketing conundrum, turn to football – you’ll get your answer. Okay, maybe that’s a bit excessive, but bear with me and welcome to my new blog, Marketing Lessons from Football. In this first article, I will be looking at how football teams adapt to different leagues and how this can help you to develop an effective ...

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Larry Kim: 10 Burning Questions on SEO, Content Marketing and Online PR [Interview Series]

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The purpose of this series is to answer 10 burning questions about SEO, Content Marketing and Online PR from the perspective of 10 different experts to help you optimize your own online marketing and workflow measures. For more tips on how to effectively combine these three fields check out the linkbird webinar. Who is Larry Kim? Larry Kim is CTO and founder of WordStream, a search marketing software and services provider based in Boston, managing approximately half a Billion in ads, ...

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5 Tips for Successful Blogger Outreach & Content Seeding

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Let’s start with a hypothetical situation. You’ve got yourself some great content, product or service and you want your target audience to find out about it. You can pay for the reach or you can earn it. In both situations you can benefit by working with bloggers. Almost all (successful) bloggers are influencers, which means “they have greater than average reach or impact through word of mouth in relevant market places” – Source. Bloggers are also seen as part of ...

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