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Why and How to Get Backlinks From Authority Sites

Getting links from authority sites
Link building has always been a part of SEO, and although its role in SEO, and the practices used in link building have changed over the years due to search engine algorithm changes, link building still remains an important part of search engine optimization strategy, a part you must not neglect. The main change imposed by the search engine algorithm updates is the fact that we should focus on getting quality links, as otherwise low-quality links can even harm rankings ...

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How to Convince Your Boss to Invest More in Content Marketing for Your e-Commerce Shop

content marketing for e-commerce shops
I always use this example when I explain content marketing to non-tech people (ok, my parents): imagine you’re looking for a TV. You narrowed it down to two shops with exactly identical offers, prices, shipping, etc. The only thing that differs them is that one owner is really geeky, she records 120-second videos about everything that arrives in her shop, and embeds these videos next to the items online. That’s content marketing. You choose this website. And that’s content marketing ...

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Sex, death and the perfect headline

Perfectheadlines
A couple of weeks ago, the man who wrote the perfect headline died. The headline was real, but perhaps because it seemed so lurid, so tabloid … or maybe because it ran in the ancient, distant past (35 years ago) … it seemed too good to be true. But in an age when we write headlines to appeal to Googlebots, celebrating this perfect headline, The Greatest Headline Of All Time, reminds us of the point — and the art — ...

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How to Use Hashtags on Social Media to Seed Content!

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In the history of social media, even though it is a short period, there are several moments when game-changing elements were introduced. One of these elements is certainly the possibility of using hashtags. Although hashtags seem like a simple search enhancement, they are, in fact, a truly indispensable tool for any online marketing process. Using hashtags effectively can mean the difference between a social media marketing campaign that no one notices, and a campaign that is a big success. But ...

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6 Ways To Solve The Biggest Problems With Twitter Page Management

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Are you tired with your tweets not generating enough click through rates? Do people usually ignore your tweets? Do you want to increase your follower-base in this tech giant? Do you not have enough time to manage your Twitter page? Twitter page management can be a time-consuming affair. This marketing strategy has its own perks, but if it is not properly tamed, your Twitter page marketing might just mold itself into something horrific. So, if you want to save your ...

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Top 8 Reasons Why Your Link Building Campaign Will Fail

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As anyone who has ever built links or done content outreach can tell you, link building is really hard work. The reason Google has encouraged marketers to build natural links means you have to earn hard links, those which bring you the lowest possible risk from Google. Another tough part is running a link building campaign and remembering all of the things needed to execute this campaign. Actually, there are a lot of moving parts in this campaign you may overlook ...

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Leverage Your Business Goals With SEO and Content Marketing

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How Can I Achieve My Business Goals? Attracting, engaging, and retaining customers is an essential goal for a business. But how you do those things, and more importantly, how well you do it is more complicated. How are you using it to reach your short-term and long-term goals? When people search online for your products and or services, are you ranking near the top of the search results page? How do you get there? What are the search engines looking ...

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13 Best Practices for Effective Call to Action for Your Website

Call to Action Button
Call to Actions (CTAs) are far from simple. Human beings are by nature highly distractable beings, especially in the internet age. It only takes a click for your readers to completely navigate away from your site; therefore, you only have a very limited window of opportunity to convince your audience to click your CTA buttons. It is not an easy thing to do. One only has to look at the sea of competing websites out there to understand the enormity of ...

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Sustainable Online Marketing ROI? More Return on Investment via Content Marketing, SEO and Online PR!

Why Content Marketing with linkbird
Every entrepreneur, start-up founder, or owner of an online shop has a crucial goal to reach on his or her path to success: increasing the company’s (online) visibility, thereby increasing the number of visitors and eventually sales – on the basis of a proper website, of course. To master this increase, there are countless marketing disciplines like pay-per-click (e.g. with Google Adwords), Affiliate Marketing, Social Media Marketing, Display Advertising, SEO (Search Engine Optimization), Online PR, E-Mail Marketing, and many more sub-disciplines. Every discipline can be useful during different phases of ...

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How to Maintain Your Google Ranking at #1

How to Maintain Your #1 Ranking
It takes a lot of work to get a number one ranking for a keyword. Not only does your content have to be better than anyone else’s, but the techniques that worked to get you there can change on a dime when Google changes its algorithm. What works today may not work tomorrow. According to a study by Optify, the first listing in Google search results gets 36.4% percent of the clicks on a results page. That means someone, somewhere ...

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Good Content is Targeted Content

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First Site Guide is a group of experts in various aspects of website creation and blogging. Mostly, we tell people how to get blogs up and running, and why they should. linkbird’s crowd is a bit more advanced, so we’re going to take this chance to talk about the three big ways to create content that really works for you. One of the biggest problems with content marketing is that most articles are DOA. There are too many competitors, too ...

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