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State of SEO Agencies – Infographic and Market Research

State of SEO Agencies 2014
Why do companies hire an SEO agency? What are the reasons for outsourcing SEO activities? Where lie the challenges and overlooked opportunities for improvement for an SEO agency? We’ve done a lot of research, we’ve asked hundreds of market participants and we’ve analysed their answers in detail, to provide you with . The following infographic summarizes the most important findings of our extensive market study. You can get further and more detailed insights in our comprehensive PDF report! The actionables ...

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SEO, Content & Inbound Marketing News October 2014 – Google’s Leak, A Newly Hetched Penguin And The Cold War in SERPs

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Oops, they did it again! SEOs worldwide hold their breath as highly sensitive quality guidelines drop out of Google’s ‘Human Rater Handbook’. It seems to be a fundamental problem as with Liza and Henry. They just can’t mend the hole in the bucket. However, the Penguin also leaked out of the hole and is now happily jumping through the SEO landscape. His liberation came as such a big surprise that not even John Müller seemed sufficiently informed and gave a ...

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3 Data-backed Strategies for Improving Your Infographic Pitches

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Are you having trouble getting recipients to open your infographic pitches? Are social media shares of your infographics nonexistent, or at least unacceptable, to you and your clients? The problem may lie not in the infographics themselves, but in the ways you’re pitching them to your intended audiences. If you currently aren’t following a funnel-like sales strategy to get your infographics read and spread, why not utilize some tried-and-true methods from the worlds of public relations pros, email marketing geniuses ...

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31 Potential Link Sources – Tips Compiled by Jon Cooper

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On 24th November 2014 Jon Cooper is visiting London to share his knowledge about link building. Most of you who rub shoulders with link building every day are probably perfectly familiar with Jon and his methods, which are presented on his blog at pointblankseo.com. However, if you’re not up to date with his publications, we’ve prepared for you a sample of what might be expected of the training. Get familiar with the 31 potential link sources compiled by Jon Cooper! ...

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Increase Traffic to Your Website in Just 30 Days! – Part 4: How To Create Incentives And Design That People Love

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How would you increase traffic to your website in 30 days? Our reality check of  Andreas Graap’s 30-day-guide for generating more website traffic takes it to the next level with part 4. We have taken it upon us to test every single step in his comprehensive tutorial. Part 1, was all about diligently researching keywords, creating an editorial plan for the blog and providing the foundation for an exciting infographic. In “Increase Traffic to Your Website – Part 2″, we turned ...

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Backlink Monitoring – Part 1: Why it’s important to find and check links switched to nofollow

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Everyone knows by now that link building is an indispensable part of a successful Off-page SEO strategy. But what to do once the backlinks are there? Should the inlinks be rather dofollow or nofollow? What does a balanced link profile look like? And how do I even know what my own link profile looks like? The answer to all these questions is: continous backlink monitoring! Do not only build links but also track and evaluate them. Sounds about right? Then ...

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27 Tips on How to Write the Perfect Link Acquisition Email

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When was the last time you received a letter? A real letter. Not bills, or birthday cards, or Christmas cards or vacation postcards. I mean a “real” letter. We write emails every day, but do we put the same care into them as we would in a letter? More important still, if we want something from the person we send the message to, how much thought do we put in our mail? And how would the perfect email for a ...

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Great Content Marketing Copy – 4 Lessons Learned From Poetry Slammers

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Poetical Prose Can Show the Way to Great Content Marketing Copy Excellent poetry can captivate an audience instantly and leave a lasting impression. This ethos is equally applicable to content marketing prose. In fact, we can see many commonalities in regards to the arrangement of poetry and content marketing. Great content marketing copy is constructed in such a way that it makes an impact on its target audience right away. Similarly, the key to an outstanding poetry slam performance piece ...

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Local SEO – WinLocal’s Sebastian Socha on Google’s Pigeon Update, Content Seeding and Future Ranking Factors!

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Local SEO has slowly but surely become a successful online marketing strategy to gain strong competitive advantage for companies, who predominantly operate locally. After all, local search engine optimization makes it possible for offline branches to benefit from the privileges of a good ranking in the SERPs, thereby gaining a higher online visibility as well as an immediate relevance for potential customers looking online for local services and offers. But where exactly is the difference between local SEO and non-local ...

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New, simple & efficient: linkbird User Interface Redesign – for more Online Visibility, Chances and Analysis!

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Dear linkbird customers, blog readers and partners, we pursue the goal to help companies increase their online visibility long term with the use of linkbird – something we will now be able to do in an even more simple, successful and efficient manner. We believe that a sustainable organic visibility can be increased through the symbiosis of SEO, Online PR and Content, thereby paving the way to profitable traffic. It is all about connecting one’s offer with good stories and doing enough online marketing to enable a sustainable and long term ranking. Is ...

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