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Local SEO – WinLocal’s Sebastian Socha on Google’s Pigeon Update, Content Seeding and Future Ranking Factors!

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Local SEO has slowly but surely become a successful online marketing strategy to gain strong competitive advantage for companies, who predominantly operate locally. After all, local search engine optimization makes it possible for offline branches to benefit from the privileges of a good ranking in the SERPs, thereby gaining a higher online visibility as well as an immediate relevance for potential customers looking online for local services and offers. But where exactly is the difference between local SEO and non-local ...

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New, simple & efficient: linkbird User Interface Redesign – for more Online Visibility, Chances and Analysis!

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Dear linkbird customers, blog readers and partners, we pursue the goal to help companies increase their online visibility long term with the use of linkbird – something we will now be able to do in an even more simple, successful and efficient manner. We believe that a sustainable organic visibility can be increased through the symbiosis of SEO, Online PR and Content, thereby paving the way to profitable traffic. It is all about connecting one’s offer with good stories and doing enough online marketing to enable a sustainable and long term ranking. Is ...

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10 Ways to Build Links for Boring Clients

How to build links for boring clients
Coming up with ideas for engaging content and link building is easy when your clients deal in interesting goods and services. However, when it comes to a brand that is considered “boring,” at least as far as creative positioning is concerned, it’s much more difficult to break into the world of content marketing. For instance, it’s more than just a little bothersome creating eye-catching and engaging social content for an industrial parts manufacturer. There are a few ways to deal ...

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SEO, Content & Inbound Marketing News September 2014 – I Spy With My Little Eye Something Black And White

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In the end it wasn’t the Penguin that Google sent into the race for never-ending search quality optimization, instead the Panda came along hungry for low-quality content. The search giant also destroyed all hopes on a magical SEO advantage by switching to HTTPS. So what was the good news of this month? The Ice Bucket Challenge has finally lost followers. Ok, I know, that was mean. The positive side of things is that storytelling seems to be the rising star ...

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Increase Traffic to Your Website in Just 30 Days! – Part 3: How To Build Up A Reputation Through Networking

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How would you increase traffic to your website in 30 days? Our reality check of  Andreas Graap’s 30-day-guide for generating more website traffic takes it to the next level with part 3. We have taken it upon us to test every single step in his comprehensive tutorial. In Part 1, we diligently researched keywords, created an editorial plan for the blog and provided the foundation for an exciting infographic. In “Increase Traffic to Your Website – Part 2″, we turned to ...

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Keyword Monitoring – 5 Good Reasons to Monitor Your Google Rankings

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Let’s face it: keyword monitoring tool a try! I am looking forward to hear about your experiences in the comments! Stefanie Isabel KobsaStefanie Isabel Kobsa is an online editor at linkbird in Berlin. She writes articles on SEO, content marketing and CRM and is also responsible for developing new ideas for the linkbird blog. Her personal interests include postmodern cinema, politics and vegan cooking.More Posts - Website Follow Me:

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Increase Traffic to Your Website in Just 30 Days! – Part 2: How to Boost Your Brand Awareness on Social Media

Overview
How would you increase traffic to your website in 30 days? Our reality check of Andreas Graap’s 30-day-guide for generating more website traffic proceeds here to its second stage. We took it upon ourselves to put every individual step in his comprehensive tutorial to the test. In our first entry, we diligently researched keywords, created an editorial plan for the blog and provided the foundation for an exciting infographic. In this part of our blog series, the focus will be ...

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4 Top Storytelling Examples to Inspire and Optimize Your Content Marketing

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Storytelling and marketing are closely interrelated. In other words, marketing has been drawing on storytelling in order to create lifestyles and identification-platforms, to cater to popular clishés and last but not least to evoke covetousness for a product or a brand.

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Increase Traffic to Your Website in Just 30 Days! – Part 1: Keyword Research, Editorial Calendar, Infographic

Overview
How would you increase traffic to your website in 30 days? Not an easy question. Maybe that’s why German online marketing expert Andreas Graap took it upon himself to craft an ambitious 30-day-guide to double one’s website traffic (German article). We at linkbird found the piece compelling enough to take his ideas for boosting visitor numbers, and run a little self-experiment based on these suggestions, which, as it turned out, evolved into quite a big project on the validity of his ...

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How to Achieve a Sustainable Growth in Your Online Marketing ROI via Building Sustainable Online Visibility!

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Every entrepreneur, start-up founder, or owner of an online shop has a crucial goal to reach on his or her path to success: increasing the company’s (online) visibility, thereby increasing the number of visitors and eventually sales – on the basis of a proper website, of course. To master this increase, there are countless marketing disciplines like pay-per-click (e.g. with Google Adwords), Affiliate Marketing, Social Media Marketing, Display Advertising, SEO (Search Engine Optimization), Online PR, E-Mail Marketing, and many more sub-disciplines. Every discipline can be useful during different phases of ...

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