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Why Your Guest Blog Pitch Went Straight to My Trash

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We get a fair number of guest post requests every week. Usually, marketers stumble upon our guest blog guidelines, where we expressly invite guest bloggers to publish their practical insights from doing online marketing (which includes, but is not necessarily limited to, SEO, content marketing and online PR practices). We invite guest posts because we believe in the value outside voices add to our own point-of-views, if the contributions are of real practical or strategic value. After all, online marketing ...

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How to Create a Successful Link Building Plan for More SEO Success [Examples and Infographic]

Link Building Plan
Why does it look like search engines prefer the posts of some bloggers to others? Why does it seem almost improbable to outrank these sites even with better content and perfect on-page SEO? The secret to SEO success here is having a proper link building plan to generate high authority backlinks that drive organic visitors to your content through improved search rankings. In the following, I want to touch on several points surrounding the why and how of link building ...

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Leveraging Online Customer Reviews To Boost Business

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With the advent of technology and the growing trend in online marketing, more and more businesses have been under the public eye and posting customer feedback – by far – have never been so easy. If you are one of the many people who take for granted customer reviews thinking that it doesn’t affect business, you might want to think again. According to a 2014 survey, about 88 percent of consumers trust online reviews in their purchasing decisions and the ...

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3 Tips on How to Make Your Ecommerce Site Mobile-friendly: On Mobile Speed, Local Search & Voice Search

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We are now living in a mobile world where websites should be responsive. After Google announced that they would be treating mobile-friendliness as a ranking signal in the future, offering mobile users an optimal experience has become an absolute necessity. Ecommerce sites should also be ready to handle this challenge and assure that their design and functionality are up-to-date. Below you will find recommendations on SEO optimization of online stores in particular. What Google says: Google has a certain ...

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5 Types of Interactive Content to Boost Your Content Marketing

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“Life’s most persistent and urgent question is, ‘what are you doing for others?” – Martin Luther King Jnr. Imagine this being the core reason or the motive behind your content creation. Imagine yourself having in mind the passion to offer quality and lasting resources and solutions that will help engage your customers and give them a progressive online experience. True success is not achieved until you have successfully made the world around you successful. Question is, ‘How can you effectively ...

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Kaspar Szymanski Explains Why User Experience Marketing Is The Ultimate Key to Sustainable SEO Success

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Being part of the Google Search Quality team, having access to all relevant guidelines, tools, and data, and picking the brains of some of Google’s most brilliant minds – that’s what many webmasters are dreaming of. For Kaspar Szymanski this is not just a dream. For seven years he has been the driving force behind global web spam tackling initiatives and the public face spearheading Google webmaster outreach and communication efforts. Today Kaspar specializes in recovering websites from Google penalties ...

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SEO, Content & Inbound Marketing News June 2015 – The Evolution and Revolution of Technology and SEO

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It’s funny how often things don’t turn out how you’d expected. Remember all the hassle about “Mobilegeddon”? Well, it seems that actually only 11% of webmasters could see an update related traffic change. Remember the Google Core Update nobody was waiting for? Well, somthing in the likes has hit us again. It was no Penguin, no Panda, no HTTPS – it was one of the thousands of updates that Google makes to its search algorithms each year. This clearly calls ...

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How to Convince Your Boss to Invest More in Content Marketing for Your e-Commerce Shop

content marketing for e-commerce shops
I always use this example when I explain content marketing to non-tech people (ok, my parents): imagine you’re looking for a TV. You narrowed it down to two shops with exactly identical offers, prices, shipping, etc. The only thing that differs them is that one owner is really geeky, she records 120-second videos about everything that arrives in her shop, and embeds these videos next to the items online. That’s content marketing. You choose this website. And that’s content marketing ...

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Sex, death and the perfect headline

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A couple of weeks ago, the man who wrote the perfect headline died. The headline was real, but perhaps because it seemed so lurid, so tabloid … or maybe because it ran in the ancient, distant past (35 years ago) … it seemed too good to be true. But in an age when we write headlines to appeal to Googlebots, celebrating this perfect headline, The Greatest Headline Of All Time, reminds us of the point — and the art — ...

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How to Use Hashtags on Social Media to Seed Content!

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In the history of social media, even though it is a short period, there are several moments when game-changing elements were introduced. One of these elements is certainly the possibility of using hashtags. Although hashtags seem like a simple search enhancement, they are, in fact, a truly indispensable tool for any online marketing process. Using hashtags effectively can mean the difference between a social media marketing campaign that no one notices, and a campaign that is a big success. But ...

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