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5 Ways To Leverage Keyword Strategy For Maximizing Your Inbound Marketing Success

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A keyword strategy? Do people really still have that? Isn’t that an outdated concept to cheat on search engine algorithms and sneak your way up to top rankings? The concept of keyword strategy has changed – there’s no doubt about it. But instead of becoming an unethical and frowned upon SEO practice, it has – quite the contrary – evolved into a complex topic more crucial than ever to content marketing success. The following five reasons will prove how keyword ...

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Leverage Keyword Strategy For Maximizing Your Inbound Marketing Success – Part 1: Keyword Research

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This is a five-piece blog series on how to successfully build a sustainable keyword strategy. In this first part I’ll talk about keyword research, which is still an indispensable part of keyword strategy. For coming up with potentially relevant search terms is the first step to higher online visibility and thus the cradle of content marketing success. Cater to your target audience’s needs while focussing on your business goals, and unite it all in one successful content marketing strategy. Sounds ...

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Lead Generation via Email Marketing – An Interview with Vero CEO Chris Hexton

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Email marketing is a powerful tool – if done right. It serves to raise attention, generate leads, and nurture them. Unfortunately, misunderstood intentions, unappealing design, and valueless content have given the well-known and field-tested marketing technique a negative connotation over the years. Its misuse has even led to a wide-spread misconception of email marketing as purely spam. But it doesn’t have to be that way. Vero CEO Chris Hexton looks back on years of experience in the email marketing sector. In our ...

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How to Steal Your Competitors’ Best Ideas with Social Media Monitoring to Gain Competitive Advantage!

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One crucial part of marketing that is often overlooked involves monitoring your competition and rivals. We wouldn’t exactly call it spying; after all, most of the information and data you’re going to be looking at is public anyway. That said, you can always stand to have more analytical, demographic and trend data, provided it’s relevant to your own strategies. The absolute best and easiest way to do this is to use social media to your advantage. That is, through a ...

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6 Strategies To Find Reliable Contact Details for Effective Blogger Outreach

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With automated processes linkbird can quickly deliver you the most relevant websites and blogs for your content seeindg and backlink acquisition needs, and allows you to communicate with hundreds at once in a personalised manner. You can even find our handy guides to writing best practice request emails here and here. There’s just one little thing though – finding the contact details for those webmasters and bloggers. While there are tools and processes available that automatically pull in contact data, ...

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Links are Only By-Products of Good Marketing, PR, and Publicity – Interview with Samuel Scott

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It’s been some time since SEO was a stand-alone discipline and link building a synonym for cheating on search engine algorithms. Nowadays everything’s cross-linked somehow in online marketing. But how to activate the profitable symbiosis that digital marketing has become and how to best leverage the combination of SEO, Inbound Marketing, and Online PR? We were lucky enough to get our hands on digital marketing expert Samuel Scott and have picked his brains about the online marketing strategies of today. ...

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5 Reasons an Online Marketing CRM Is Crucial to SEO, PR, and Content Marketing Success

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Best possible Customer Relationship Management (CRM) is the centerpiece of any e-commerce company. Or at least should be across the marketing and sales department. But why do you need it so badly and what to do with it? In this article about Online Marketing CRM I’ll drill down on this very question and will give you five reasons an Online Marketing CRM is crucial to SEO, PR, and Content Marketing at its best. What exactly is CRM? First ...

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Daniel Burstein: 10 Burning Questions on SEO, Content Marketing and Online PR [Interview Series]

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The purpose of this series is to answer 10 burning questions about SEO, Content Marketing and Online PR from the perspective of 10 different experts to help you optimize your own online marketing and workflow measures. For more tips on how to effectively combine these three fields check out the linkbird webinar. Who is Daniel Burstein? Daniel oversees all editorial content coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – working with ...

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Marketing Lessons From Football: Lesson #2: It’s a Team Game – Integrated Marketing Communications For Success

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Lesson #2: It’s a team game – integrate your communications for success When you’re struggling with refining your marketing strategy, developing and publishing content, measuring analytics and calculating your Return on Investment (RIO) or any other marketing conundrum, turn to football – you’ll get your answer. Okay, maybe that’s a bit excessive, but bear with me and welcome to my article-series, Marketing Lessons from Football. In my first article (Lesson #1: No league is the same – no social network ...

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Link Building, Link Audit & Keyword Research – An Interview with SEO Expert Venchito Tampon

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Link building and keyword research are vital to high online visibility and to the daily business of Venchito Tampon. As Co-Founder and Marketing Director of LinkCore Media, the SEO expert builds high quality links for local and offshore clients day in day out. On his link building blog Digital Philippines, he furthermore helps marketers around the world to build authority links in this age of digital marketing. Because link building is far from being dead as he states in our ...

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