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How to Plan a Successful Content Marketing Campaign

BlueApron
Companies who employ a website to reach and communicate to their target audience and use online marketing channels to drive revenue need a sound and practical content marketing strategy. The strategy paper may include major marketing targets and align them with overall business goals. However, such an abstract strategy only comes to life through targeted and actionable campaigns. Content marketing campaigns cut the strategy down into milestones and corresponding measures. This step of the process is called operationalization. In this ...

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Laurens’ Inbound Marketing Lounge #3: Carl Ponnert from Helpling about Choosing the Right Content Formats

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In our new and exclusive linkbird blog column Laurens Mauquoi, Head of SEO and eCRM at the loan comparison site smava, talks about his own daily business routine as in-house SEO as well as the routine of his colleagues, partners, and friends. Find all articles of the blog series here: Laurens’ Inbound Marketing Lounge #1: When to Do Content Marketing In-house? Laurens’ Inbound Marketing Lounge #2: How to Build A Successful Content Marketing Team _________________ Here comes the second interview ...

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How Visual Content Drives Social Media Growth

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There is more to content marketing than just uploading a description of your products in social media websites. In order to have a successful content marketing strategy, you need to go the extra mile to engage your customers’ attention. This means ensuring that they will click on your content, and in turn, share your content with other potential customers. To this effect, it has been proven that Visual Content is the most effective aspect to a content marketing strategy. ...

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How To Add 80% More Revenue This Year With 1 New Addition

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There is one thing that all entrepreneurs want more of. Money. There are a thousand ways to go about getting that money. However some of them are much easier, and much more lucrative, than others. Today I’d like to talk about a strategy that increases your revenue faster, with less risk, while providing even better results for your clients, AND is less stressful for you. Plus, while it’s a no-brainer for service providers, it can also be used by virtually ...

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Instagram Optimization for Businesses: Revolutionizing Web Searching with New Explore and Search Features

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Instagram has revolutionized the way people are searching on the web. Gone are the days where users have to go mobile to stay updated on what’s happening to their favorite Hollywood A-listers and public figures. Along with various updates to their website such as video looping, interactive ads, clickable emoji hashtags and color tools, Instagram has also paved their way to becoming a desktop-friendly social networking site. Instagram started embracing desktop searching through their web embeds where there has been ...

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5 Quick and Easy Content Marketing Tweaks to Boost SEO

New landing pages can drive traffic
Content marketing is a great way to drive traffic and engage with new audiences. It is natural, therefore, that it goes hand in hand with SEO. However, content marketing is not SEO and vice versa, they are two completely different entities and should be treated as such. I often get approached by clients looking to start a content marketing campaign, and my advice is always the same – start by looking at your existing content, and make sure you are ...

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Laurens’ Inbound Marketing Lounge #2: Martijn Burgman from STYLIGHT on How to Build the Perfect Content Marketing Team

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In our new and exclusive linkbird blog column Laurens Mauquoi, Head of SEO and eCRM at the loan comparison site smava, talks about his own daily business routine as in-house SEO as well as the routine of his colleagues, partners, and friends. Find all articles of the blog series here: Laurens’ Inbound Marketing Lounge #1: When to Do Content Marketing In-house? _________________ Today comes the first interview with Martijn Burgman. As Head of PR & Content Marketing at STYLIGHT Martijn ...

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SEO, Content & Inbound Marketing News July 2015 – Why Customer Relationships Aren’t About Money But Trust

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What can I tell you about this month. It’s summer and everyone seems to be on vacation. Except for me of course. And you, if you’re reading this. I mean, I would be honoured, if you’d read my news at the poolside but then again, I am really hoping for you that you don’t. At least I am in good company. The Panda has decided to step out of his hiding place and go hunting for some low-quality content. However, ...

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Laurens’ Inbound Marketing Lounge #1: When to Do Content Marketing In-house?

InboundMarketingLounge_final
In our new and exclusive linkbird blog column Laurens Mauquoi, Head of SEO and eCRM at the loan comparison site smava, talks about his own daily business routine as in-house SEO as well as the routine of his colleagues, partners, and friends. _________________ „We do content marketing too! We’ve got an agency for that!“ I often hear this sentence at SEO events, especially from big companies. Many just don’t know that content marketing can be perfectly planned and executed in-house. ...

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Why Your Guest Blog Pitch Went Straight to My Trash

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We get a fair number of guest post requests every week. Usually, marketers stumble upon our guest blog guidelines, where we expressly invite guest bloggers to publish their practical insights from doing online marketing (which includes, but is not necessarily limited to, SEO, content marketing and online PR practices). We invite guest posts because we believe in the value outside voices add to our own point-of-views, if the contributions are of real practical or strategic value. After all, online marketing ...

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