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SaaS Marketing- and Leadgeneration Plan Template (incl. Free Download)

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If you like this, spread the word... Besides the development of a superior product lead generation is a major challenge for a Software-as-a-Service. Especially in the B2B sector, as for us as Content Marketing Software, marketing channels are very fragmented und consist of many different campaigns and potential options that need planning and implementation through internal and external resources and in addition should be carefully analysed. For a summary overview and to keep track of all our campaigns like exhibitions ...

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Strategies for Improving Your Facebook Advertising

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If you like this, spread the word... Facebook advertising can be extremely lucrative and well worth the money, but there are a few common mistakes that new advertisers make. The world of advertising is a lot more complex than many people first assume, and some underlying strategies can help to improve any Facebook ad campaign. Plan First! A social media pay-per-click advertising campaign is often a good way of launching a new brand or business, but too many smaller ...

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7 Key Takeaways From Google’s Search Quality Guidelines

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If you like this, spread the word... Google’s Search Quality guidelines are the closest we get to looking into Google’s ranking algorithm. While the guidelines don’t reveal how the ranking algorithm formula works, and they don’t give the secret to ranking on page one they do offer invaluable insight into what Google defines as quality and the type of site they want to present at the top of their page results. In 2013 Google released a condensed version of their ...

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Laurens‘ Inbound Marketing Lounge #7: Content Marketing KPIs – What’s Important For SEO?

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If you like this, spread the word... In our new and exclusive linkbird blog column Laurens Mauquoi, Head of SEO and eCRM at the loan comparison site smava, talks about his own daily business routine as in-house SEO as well as the routine of his colleagues, partners, and friends. Find all articles of the blog series here: Laurens’ Inbound Marketing Lounge #1: When to Do Content Marketing In-house? Laurens’ Inbound Marketing Lounge #2: How to Build A Successful Content Marketing ...

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SEO, Content & Inbound Marketing News November 2015 – Consistently Waiting for the Holy Penguin and Its Gifts

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If you like this, spread the word... Everyone’s waiting for … Santa? Who the heck is Santa? Everyone’s waiting for the new Google Penguin algo update soon to be rolled out in real-time. So have you been good this year? May you expect presents or punishment? If you’re not so sure about what to answer, have a look at Google’s Golden Book – the recently published Search Quality Rating Guidelines. End of the year is close and you’re running out ...

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Vital Signs: On-Page Must-Know Hacks for Link Builders

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If you like this, spread the word... I know this blog is mostly about link building activities and readers mainly expect new link building tips and tricks from the blog. However today, I thought of trying something different. So today’s post won’t be about link building, but it might help those who are building links for websites and clients. Confused? Let me explain! Link building is great but no link can help you achieve your goal if the basics aren’t ...

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What Makes a Great Content Marketing Tool?

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If you like this, spread the word... What Makes a Great Content Marketing Tool? Do a Google search for “content marketing tool”. On the first result page, you will see several top lists of the best free and paid content marketing tools on the market. The most exhaustive list is offered by Pawan Deshpande and called the Ultimate Content Marketing Tools List. It is accompanied by the intimidating infographic featured below, highlighting the challenges involved in doing content marketing for ...

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SEO Copywriting That Googles Loves! – 4 Tips on How to Write Content For SEO

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If you like this, spread the word... An SEO campaign is completely reliant on the quality of its content that can either make it or break it. Great content has an excellent chemistry with SE rankings – it just becomes complicated if the content isn’t good enough – so you just have to make sure you create content the right way. How to write content for SEO is a big question in this context! This article is aimed to help ...

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How to Promote your Blog and Triple Your Traffic

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If you like this, spread the word... If our blogs were hearts, then traffic would be the blood that flows into them. Without traffic, a blog cannot find the success it needs and deserves. In a perfect world, it would be as simple as putting your content online and people would come rushing in to read it and share the post on social media. In today’s world, if you want to triple your traffic, you need to employ the latest ...

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6 Superior Google Analytics Tricks That All Site Owners Should Know

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If you like this, spread the word... The first thing that comes to mind when I think of free analytics software is Google Analytics. It boasts of a huge user base that does not let any other software to come even remotely close to it. Webmasters usually only look at the basic graphs and stats offered by Google analytics but do not go deep. Here are a few advanced yet simple features, which you are yet to be explored by ...

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