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State of SEO Agencies – Infographic and Market Research

State of SEO Agencies 2014
Why do companies hire an SEO agency? What are the reasons for outsourcing SEO activities? Where lie the challenges and overlooked opportunities for improvement for an SEO agency? We’ve done a lot of research, we’ve asked hundreds of market participants and we’ve analysed their answers in detail, to provide you with . The following infographic summarizes the most important findings of our extensive market study. You can get further and more detailed insights in our comprehensive PDF report! The actionables ...

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SEO, Content & Inbound Marketing News November 2014 – A SEO prophet has left us, a new ranking factor is born, and Google preaches: Loveth thy users!

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The year’s coming to its end, the christmas mood has taken over and … Matt Cutts still isn’t back from his vacation! What is that supposed to mean? Has he left us for good taking PageRank right with him? Is he possibly loving his wife more than the SEOs of this world? The newly formed Google team is meanwhile working on using “mobile-friendly criteria as a ranking signal”. Might this be the last call for websites not yet optimized for ...

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5 Signs That Clients Look For in Good SEO Agencies

Signs of good SEO agencies
This is the fourth post in a series of posts specifically for online marketing and SEO agencies. In this post, I will focus on things online marketing and SEO agencies can do to increase trust from their clients. In the previous posts in this series, I’ve discussed the topics of increasing transparency in the client-agency relationship, increasing satisfaction through client education and questions agencies should ask their new clients. Based on our research we find that transparency is one of ...

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11 Questions SEO Agencies Should Ask Their Clients

How can I help you reach your SEO goals
This is the third post in a series of posts specifically for online marketing and SEO agencies. In this and subsequent posts, I will cover topics related to client satisfaction, education and management. In the first post in this series I talked about how to increase transparency for your client and in the second post in this series I highlight how client education can help agencies increase client satisfaction. Abraham Lincoln once said “Give me six hours to chop ...

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3 Reasons Why You Should Find Links to Your Website!

link-alerts
SEOs need to be control freaks to be good at their jobs. Why is that? SEO and link building require planning and Analyzing Your Link Profile by Finding Links Pointing to Your Site First of all, links are not everything. Quality over quantity is a valid point in life – even more so in SEO, where Google penalties are lurking behind every suspicious-looking link profile. If you are unaware of the quality of your links, you can get into trouble for having too many links on low-quality ...

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5 Big Online Marketing Predictions for 2015

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The eternal optimist in me would like to think that 2015 will be a great year for search, content and social media. The pragmatist understands that for this to be realised, we need to know what’s likely to occur across the industry over the coming 12 months. So, without further ado, here are my online marketing predictions for 2015. Mobile Mobile’s grown in importance greatly in the last few years and there’s no doubt that this trend will continue and companies ...

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Why and How to Get Links From Authority Sites

Getting links from authority sites
Link building has always been a part of SEO, and although its role in SEO, and the practices used in link building have changed over the years due to search engine algorithm changes, link building still remains an important part of search engine optimization strategy, a part you must not neglect. The main change imposed by the search engine algorithm updates is the fact that we should focus on getting quality links, as otherwise low-quality links can even harm rankings ...

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5 Tips for SEO Agencies to Educate Clients and Increase Satisfaction

Educate Clients and Raise Satisfaction
This is the second post in a series of posts specifically for online marketing and SEO agencies. In this and subsequent posts, I will cover topics related to client satisfaction, education and management. In the first post in this series I talked about how to increase transparency for your client. In the State of SEO Agencies research we found that client education is one of the key challenges faced by agencies in delivering good results. Client education is also ...

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5 Tips for SEO Agencies to Increase Transparency

Transparent SEO
This is the first post in a series of posts specifically for online marketing and SEO agencies. In this and subsequent posts, I will cover topics related to client satisfaction, education and management. In the next post I focus on increasing client satisfaction by educating clients. A few months ago we did a research here at linkbird, on the State of SEO Agencies. One of the things we focused on are the concerns that clients have when hiring an ...

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Increase Traffic to Your Website in Just 30 Days! – Part 5: SEO and Traffic Funnels

Overview
Increase traffic to your website in just 30 days! Our reality check of Andreas Graap’s 30-day-guide for generating more website traffic comes to its last stage. We made it our mission to implement each and every one of his steps. Right now, we are looking at the finish line. In our first post Increase Traffic to Your Website – Part 1, we were busy with doing research for our keywords, coming up with an editorial plan for the blog and laying the foundation ...

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SEO, Content & Inbound Marketing News October 2014 – Google’s Leak, A Newly Hetched Penguin And The Cold War in SERPs

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Oops, they did it again! SEOs worldwide hold their breath as highly sensitive quality guidelines drop out of Google’s ‘Human Rater Handbook’. It seems to be a fundamental problem as with Liza and Henry. They just can’t mend the hole in the bucket. However, the Penguin also leaked out of the hole and is now happily jumping through the SEO landscape. His liberation came as such a big surprise that not even John Müller seemed sufficiently informed and gave a ...

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