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How Content Repurposing Can Accelerate Your Link Building Strategy

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One of the biggest sins in the content world is working super hard to create a piece of content and using it only once. The same goes for link building if resources are only used once and then burned. This post answers a couple of questions on how to squeeze every last bit of juice from your existing content. What is content repurposing anyway? Put simply, content repurposing is converting your content from one form into another without sacrificing quality and original ...

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5 Brand Building Ideas without Social Media

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The title is a little misleading but, when we talk about branding for online companies, the next thing we usually hear is “Social Media”. I am not saying social media is a waste of time or that you should not invest in it, but saying that social media is the only way you can build your brand is simply not true. There are quite a few ideas that can help you build your brand online, without investing too much time on ...

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The 4 Best SEO Plugins for WordPress

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I realize it’s a bit bold of me of me claim these are the absolute best SEO plugins for WordPress that exist, but of all the plugins I’ve seen, these are the ones I consider to be best. My main criterion is ease of use, and level of detail (you want enough, but not too much). The plugins being reviewed are: SEO Ultimate All in One SEO Pack WordPress SEO by Yoast Greg’s High Performance SEO These 4 plugins are ...

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SEO, Content & Inbound Marketing News April 2015 – Stormy mobilegeddon, volatile SERP temperatures, and sunny times for links at Yandex

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First thing I want to say about this month: what crazy weather! At least here in Berlin. Sun, rain, sun and rain – does the weather maybe change along with the opinions on backlinks to be included in algorithms or not? Temperatures as well were as volatile as search engine result pages. What was going on there? Some say that a new Google algorithm has been rolled out. However, the search engine giant denies. Others still fear the aftershocks of ...

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The Ultimate Guide on How to Maximize The New Twitter Features

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Twitter is by far the best social media platform out there if you want to get the quickest news on a specific topic. Whether it’s about the weather or international affairs, it’s easy to stay updated by just watching out for Tweets. In fact, thanks to Twitter, anybody can be a journalist. All they have to do is to keep Tweeting about what’s going on in their region. Fast, efficient, and now made more fun; you’d be missing out ...

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How Content Marketing Can Contribute to Good SEO

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Struggling with ways to get more success in your digital marketing efforts? Don’t be disappointed. It is just possible that you may have been focussing too much on SEO without giving other important components enough attention. Yes, SEO is great but is just not enough to get those visitors and rankings you are aiming for. The concept that is going to make or break your marketing game, is content. Content is the way you should go. Even Google says so. Whether you ...

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Link Building Ideas for Boring Niches

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SEO is one of the constantly changing industries, and if you look for the most difficult and interesting part of it, that would be link building, no matter what others are saying. The reason why I like it so much is because this is the place that helped me start my career in the online marketing industry. I have build some crappy links via mass directory submissions, as well as some quality links via viral content that I am proud ...

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Social Media Analytics to Return Higher ROI

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Planning Phase ROI with regards to social media is certainly a controversial topic, as it is not very tangible for numerous people and depends on the goals of the individual marketer. After the goal of a campaign has been defined, in the second step you have to clarify what the letter ‘I’ – for investment, in your case stands for: Examples could be: Salary & cost of staff Ads or investment you made for boosting posts Equally important is to ...

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What is better for your business: Content Marketing or Content for Links?

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Gone are the days when merely having a website with basic information would do the trick. In this immensely digitalized era, it is no longer enough to just shove your product or service towards your customers but instead, you need to completely modify their perception about your business, which directly affects your sales and in turn, your bottom line. Nothing boosts online presence as effectively and efficiently as content marketing in today’s intensely competitive business world. Owning and successfully managing accounts on ...

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On keyword research, magic words, and creating content your audience will love

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Do you have the right words? The words that will make your audience pay attention. The words that entice them to read all the way through to the end of your post. The words that compel them to take action. The words you use in your content make all the difference. According to Copyblogger founder Brian Clark, they’re the difference between experiencing the joys of business success, or the frustrations of toiling away in obscurity. “Choose the right words, ...

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