Let’s face it: Monitoring Google Rankings is a major part of successful and sustainable SEO. Engaging, high-quality content, attractive social media profiles, an efficient Marketing CRM – all these are important. And yet, at the end of the day, they serve the purpose of boosting your Google Rankings and increase your visibility!
Keyword monitoring is the best method to track which online marketing strategies work, by measuring the successes of your link building, content marketing and Online PR.
If you are not monitoring Google rankings already, you should start right now and keep an eye on how your website is performing in the search results. Here are 5 good reasons that will not only show you why keyword monitoring should be an integral part of every SEO-strategy, but also how you can benefit from a close, analytic look at your current rankings.
1. Monitor Google Rankings to Measure Your SEO Success
SEO is a complex and fast-paced industry and, especially with content marketing, it is often hard to measure the actual success and failure of a campaign. Social signals (increase/decrease of followers, likes, shares and interactions with „fans“) can give you only a broad idea of how your website or brand is performing. Even the sheer number of backlinks is often not enough to successfully measure the results of your online marketing strategies.
In order to make SEO most effective, it is important to keep informed of your Google rankings and the current and long-lasting trends. That way, you can individually adjust your methods and not waste time on workflows and campaigns that do not bring in the desired results. To that end, it makes sense to monitor your rankings and deduce the necessary steps. By knowing precisely which SEO methods improved your rankings within the last 7 days (or 30 days, 180 days, etc.) you can match the ranking success to the respective strategy and are able to react to ranking changes.
2. Research and Monitor Keywords Relevant to Your ROI
If you do not rank for your most relevant keywords, you will experience a decrease in organic traffic, which will then affect your lead generation and eventually sales and revenue. Because keywords matter, it is necessary to stay informed of ups and downs; especially if your keywords are about to leave or enter the Top Ten.
It is not only important for your keywords to rank on the highest possible position, but it is equally important to know which keywords are the most relevant for your brand/product/website.
In order to find those keywords (which will ultimately create the best ROI in your target market), a keyword monitor is the most effective tool. By tracking a longer list of keywords, you will be able to see in detail which ones are performing the best over time. It makes sense to keep an eye especially on those keywords that turn out to have the highest search volume and that you want to rank for.
In order to not lose track, it is crucial to either receive regular emails about the performance of your most important keywords or alternatively monitor fluctuations in a neat overview and then take the necessary actions.
3. Find low-hanging Fruits and Make the Most of Them
Low-hanging fruits are your best friend! One of the most pressing reasons, why you should monitor your Google rankings is the actual benefits you can get from discovering low-hanging fruits.
With the help of a keyword monitor, you are able to track (in real time) the keywords that rank on crucial – “turning point” – positions. These would be position 4-10 on the first page or those keywords that are close to the top of the second page.
By taking the necessary (link building and online marketing) steps for the respective keywords, you can actively boost those critical rankings and make your website jump from the second to the first page. Or better still: from rank 4 to number 1.
4. Stay on Top of Things: Divide Your Keywords Into Different Categories
A ranking check will allow you to divide relevant keywords into several groups and make it easier for you to track them. You could employ categories according to quality (low, medium, high), topic area (blog, product, marketing) or importance (high, low).
By prioritizing different keyword groups, you make your analysis more accountable and easier to assist with your overall workflow. The different keyword categories will also provide valuable insights into what to keep and what to toss with regard to SEO strategies.
5. Keyword Monitoring Tools save time for other tasks
Let a monitoring tool do the work that you would normally do by yourself. You should ideally not waste any time by manually checking your keywords with Google search and then spend hours with tedious work on excel spread sheets.
By implementing a keyword tracking tool, you have more time to analyze the actual results and then optimize your workflow accordingly. Keep in mind: the findings and alerts of monitoring software are only as good as the consequences and next steps you draw from them.
In the end, you should monitor Google rankings with a special tool in order to make your workflow simpler and more effective, not the other way around.
In short: Boost SEO Success with Keyword Monitoring
If you want to do SEO successfully, to find available potentials for better SERPs, keep on track with current ranking trends, track your website’s performance for the most important keywords and achieve the best online visibility possible, you need to start monitoring your keywords.
The 5 listed benefits are just an excerpt of why monitoring your Google rankings will long-term benefit your SEO techniques and result in better rankings and a comprehensive analysis of your entire online marketing strategy.
Give our keyword monitoring tool a try! I am looking forward to hear about your experiences in the comments!