What Makes a Great Content Marketing Tool?

tool-using animal
If you like this, spread the word... What Makes a Great Content Marketing Tool? Do a Google search for “content marketing tool”. On the first result page, you will see several top lists of the best free and paid content marketing tools on the market. The most exhaustive list is offered by Pawan Deshpande and called the Ultimate Content Marketing Tools List. It is accompanied by the intimidating infographic featured below, highlighting the challenges involved in doing content marketing for ...

read more »

Why Your Guest Blog Pitch Went Straight to My Trash

FeaturedImage_GuestBlogPitch
If you like this, spread the word... We get a fair number of guest post requests every week. Usually, marketers stumble upon our guest blog guidelines, where we expressly invite guest bloggers to publish their practical insights from doing online marketing (which includes, but is not necessarily limited to, SEO, content marketing and online PR practices). We invite guest posts because we believe in the value outside voices add to our own point-of-views, if the contributions are of real practical ...

read more »

Interview: 11 Questions for Joe Pulizzi (Content Marketing Institute)

Joe Pulizzi Content Marketing Institute im linkbird Interview
If you like this, spread the word... It may go down in the history books as the defining word of the past year or as its polar opposite, but one thing seems clear at this point. In spite of early naysayers, Content Marketing has become a genuine force in the German-speaking SEO landscape. A recent survey conducted by linkbird on the question “How important is Content Marketing to SEO?” yielded results which confirm Content Marketing as a firm fixture in ...

read more »

linkbird Blog Relaunch 2014 – Your New and Shiny Online Marketing Resource!

linkbird alt
If you like this, spread the word... Following the warmly received facelift for our company website (www.linkbird.com), our linkbird blog now positively sparkles in the wake of a contemporary makeover! But our blog relaunch does not only reflect the changing times. It also responds to the internal developments, trends and learnings of the past months. Company growth, a stronger international orientation, more users for our SEO management tool linkbird and a larger audience interested in linkbird’s pet topics, such as ...

read more »