SEO, Content & Inbound Marketing News November 2015 – Consistently Waiting for the Holy Penguin and Its Gifts

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If you like this, spread the word... Everyone’s waiting for … Santa? Who the heck is Santa? Everyone’s waiting for the new Google Penguin algo update soon to be rolled out in real-time. So have you been good this year? May you expect presents or punishment? If you’re not so sure about what to answer, have a look at Google’s Golden Book – the recently published Search Quality Rating Guidelines. End of the year is close and you’re running out ...

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SEO, Content & Inbound Marketing News October 2015 – From Strings to Things and From Human Brains to AI

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If you like this, spread the word... Remember the time when Google was a dumb little machine you could cheat on by inserting a keyword just a bit more often than necessary? The time when SEO was about finding the loophole instead of optimizing the user experience? Well, these times are gone. And they’re gone for good. Just recently Google announced that RankBrain has taken over the algorithm. No little penguin, no cute panda and no tiny hummingbird, no – ...

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Leverage Keyword Strategy For Maximizing Your Inbound Marketing Success – Part 3: Keyword Grouping

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If you like this, spread the word... This is a five-piece blog series on how to successfully build a sustainable keyword strategy. In the first part, I’ve presented a solid 4-step-framework for successful keyword research. In the second part I’ve described the process of quantitative and qualitative keyword analysis and today I want to write about how to categorize your keywords for targeted actions and clear evaluation. For implementing a sustainable keyword strategy it is not only necessary to find ...

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SEO, Content & Inbound Marketing News September 2015 – How Teamwork & Fair Play Enrich Your Online Marketing

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If you like this, spread the word... The analogy has been used many times before but imagine online marketing being a soccer game. You’ve got a solid back-up – your two defendants Online PR and Content Marketing. They play fair and strategically and they prepare the scoring chances very well. A targeted pass over to number one striker Link Building and … GOOOAAAL! The ball bypasses the Google Algorithm, goalkeeper of the competing team. The crowd is screaming. They love ...

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How to Implement a Successful Content Marketing Campaign

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If you like this, spread the word... Content marketing campaigns are the first steps of a powerful journey. They cut the strategy down into milestones and corresponding measures. And they’re all crucial parts of the huge puzzle of success. Last time we’ve looked at how to plan a successful content marketing campaign to best align it with your business goals and overall content marketing strategy. Today we’ll take a closer look at the implementation process. In this post I’ll show ...

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Linkbuilding Case Study: How eology got 15% more quality links with linkbird! – Interview with Mario Strack

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If you like this, spread the word... The eology company is a German digital marketing full-service provider in the areas of search engine optimization, search engine advertising (PPC, Google Adwords), and conversion rate optimization. Their broad expertise in internet marketing goes back to the two managing directors Daniel Unger and Axel Scheuering. In 2009, they made 2nd place against 2187 teams from 50 countries in the Google Online Marketing Challenge and were awarded the price for marketing by the Marketing ...

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SEO, Content & Inbound Marketing News August 2015 – How to Make Communication Your Business Asset

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If you like this, spread the word... This month in SEO was all about – surprise – ranking signals. How do you get to the top of search results in order to reap some organic traffic streams? What factors to consider? What metrics to focus on? Moz’s latest expert survey and correlation data shows: links, links, links. Oh, I’ve forgotten: plus keywords and content. They are also numbered among the ranking factors rated with relatively high levels of influence by ...

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How to Plan a Successful Content Marketing Campaign

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If you like this, spread the word... Companies who employ a website to reach and communicate to their target audience and use online marketing channels to drive revenue need a sound and practical content marketing strategy. The strategy paper may include major marketing targets and align them with overall business goals. However, such an abstract strategy only comes to life through targeted and actionable campaigns. Content marketing campaigns cut the strategy down into milestones and corresponding measures. This step of ...

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SEO, Content & Inbound Marketing News July 2015 – Why Customer Relationships Aren’t About Money But Trust

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If you like this, spread the word... What can I tell you about this month. It’s summer and everyone seems to be on vacation. Except for me of course. And you, if you’re reading this. I mean, I would be honoured, if you’d read my news at the poolside but then again, I am really hoping for you that you don’t. At least I am in good company. The Panda has decided to step out of his hiding place and ...

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Kaspar Szymanski Explains Why User Experience Marketing Is The Ultimate Key to Sustainable SEO Success

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If you like this, spread the word... Being part of the Google Search Quality team, having access to all relevant guidelines, tools, and data, and picking the brains of some of Google’s most brilliant minds – that’s what many webmasters are dreaming of. For Kaspar Szymanski this is not just a dream. For seven years he has been the driving force behind global web spam tackling initiatives and the public face spearheading Google webmaster outreach and communication efforts. Today Kaspar ...

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