SaaS Marketing- and Leadgeneration Plan Template (incl. Free Download)

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If you like this, spread the word... Besides the development of a superior product lead generation is a major challenge for a Software-as-a-Service. Especially in the B2B sector, as for us as Content Marketing Software, marketing channels are very fragmented und consist of many different campaigns and potential options that need planning and implementation through internal and external resources and in addition should be carefully analysed. For a summary overview and to keep track of all our campaigns like exhibitions ...

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Sustainable Online Marketing ROI? More Return on Investment via Content Marketing, SEO and Online PR!

Why Content Marketing with linkbird
If you like this, spread the word... Every entrepreneur, start-up founder, or owner of an online shop has a crucial goal to reach on his or her path to success: increasing the company’s (online) visibility, thereby increasing the number of visitors and eventually sales – on the basis of a proper website, of course. To master this increase, there are countless marketing disciplines like pay-per-click (e.g. with Google Adwords), Affiliate Marketing, Social Media Marketing, Display Advertising, SEO (Search Engine Optimization), Online PR, E-Mail Marketing, and many more sub-disciplines. ...

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New, simple & efficient: linkbird User Interface Redesign – for more Online Visibility, Chances and Analysis!

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If you like this, spread the word... Dear linkbird customers, blog readers and partners, we pursue the goal to help companies increase their online visibility long term with the use of linkbird – something we will now be able to do in an even more simple, successful and efficient manner. We believe that a sustainable organic visibility can be increased through the symbiosis of SEO, Online PR and Content, thereby paving the way to profitable traffic. It is all about connecting one’s offer with good stories and doing enough online marketing to enable ...

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Google Analytics: not provided – Enough Already!

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If you like this, spread the word... Anybody using Google Analytics in the recent past has been annoyed by the constantly increasing “not provided” results for visitors regarding organic keyword information. Google implemented this new system in late 2011 for data protection reasons – strangely enough it only includes organic and not paid search – http://googleblog.blogspot.com/2011/10/making-search-more-secure.html – and thereby made the web analysis of organic traffic much more difficult. Let me start off by saying that, unfortunately, there is no cure-all solution for this ...

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How Best to Use an Infographic to Boost Your SEO and Brand Awareness with Content Marketing

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If you like this, spread the word... At linkbird, we believe in the ability of companies to generate high quality links, social signals, traffic and, last but not least, leads and sales through valuable content and corresponding content seeding. Therefore, we constantly strive to produce different resources for our target audience: such as whitepapers, webinars, surveys or newsletters, which all provide practical tips and valuable information. Another part of our content marketing strategy consists of infographics. One of our most successful campaigns in ...

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How to Use Content Marketing to Rock Your Company’s SEO Strategy (+Examples)

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If you like this, spread the word... In my latest blog post 5 Good Reasons for a Brand Monitoring Strategy, I touched on something that I have been noticing in online marketing for quite some time now: the symbiosis of SEO, content and online PR. This is a growing and – in my experience – promising interleaving of different measures which have previously often been carried out selectively, randomly and with poor planning. The extent to which these disciplines can benefit ...

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5 Good Reasons for Implementing a Brand Monitoring Strategy in Your Online PR and SEO Team

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If you like this, spread the word... There are many good reasons for implementing a Brand Monitoring Strategy in Your Online PR and SEO Team! SEO, Content Marketing and Online PR are separate disciplines which continue to move ever closer together. A symbiosis is taking place as we speak, which forces the varying disciplines to engage one another more strongly. Monitoring your own brand – and that of your competition – on the internet is a basic task in online ...

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