Category: Analytics

SaaS Marketing- and Leadgeneration Plan Template (incl. Free Download)

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If you like this, spread the word... Besides the development of a superior product lead generation is a major challenge for a Software-as-a-Service. Especially in the B2B sector, as for us as Content Marketing Software, marketing channels are very fragmented und consist of many different campaigns and potential options that need planning and implementation through internal and external resources and in addition should be carefully analysed. For a summary overview and to keep track of all our campaigns like exhibitions ...

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6 Superior Google Analytics Tricks That All Site Owners Should Know

Google-Analytics-Tutorial
If you like this, spread the word... The first thing that comes to mind when I think of free analytics software is Google Analytics. It boasts of a huge user base that does not let any other software to come even remotely close to it. Webmasters usually only look at the basic graphs and stats offered by Google analytics but do not go deep. Here are a few advanced yet simple features, which you are yet to be explored by ...

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Want to improve conversions? Think beyond keywords!

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If you like this, spread the word... We talk about keyword research all the time, and how important it is to choose the right kind of keyword for your business as your conversions are based on this. Keyword Research is indeed important but it’s sad to see that there are still many businesses that choose keywords based purely on search volume rather than how relevant they are for the particular business. What do I mean by “relevant”? I mean the ...

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Social Media Analytics to Return Higher ROI

SocialChulk
If you like this, spread the word... Planning Phase ROI with regards to social media is certainly a controversial topic, as it is not very tangible for numerous people and depends on the goals of the individual marketer. After the goal of a campaign has been defined, in the second step you have to clarify what the letter ‘I’ – for investment, in your case stands for: Examples could be: Salary & cost of staff Ads or investment you made ...

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3 Reasons Why You Should Find Links to Your Website!

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If you like this, spread the word... SEOs need to be control freaks to be good at their jobs. Why is that? SEO and link building require planning and monitoring to be successful and accountable. One key element in link building is to gather as much information as possible about your back links: number, quality, position on the site, dofollow/nofollow, anchor text, link target. But why exactly is it necessary and important to find links to your website ? 1. Analyzing Your Link Profile by ...

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Keyword Monitoring – 5 Good Reasons to Monitor Your Google Rankings

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If you like this, spread the word... Let’s face it: Monitoring Google Rankings is a major part of successful and sustainable SEO. Engaging, high-quality content, attractive social media profiles, an efficient Marketing CRM – all these are important. And yet, at the end of the day, they serve the purpose of boosting your Google Rankings and increase your visibility! Keyword monitoring is the best method to track which online marketing strategies work, by measuring the successes of your link building, ...

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Google Analytics: not provided – Enough Already!

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If you like this, spread the word... Anybody using Google Analytics in the recent past has been annoyed by the constantly increasing “not provided” results for visitors regarding organic keyword information. Google implemented this new system in late 2011 for data protection reasons – strangely enough it only includes organic and not paid search – http://googleblog.blogspot.com/2011/10/making-search-more-secure.html – and thereby made the web analysis of organic traffic much more difficult. Let me start off by saying that, unfortunately, there is no cure-all solution for this ...

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