Category: Content Marketing

Laurens‘ Inbound Marketing Lounge #7: Content Marketing KPIs – What’s Important For SEO?

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If you like this, spread the word... In our new and exclusive linkbird blog column Laurens Mauquoi, Head of SEO and eCRM at the loan comparison site smava, talks about his own daily business routine as in-house SEO as well as the routine of his colleagues, partners, and friends. Find all articles of the blog series here: Laurens’ Inbound Marketing Lounge #1: When to Do Content Marketing In-house? Laurens’ Inbound Marketing Lounge #2: How to Build A Successful Content Marketing ...

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SEO, Content & Inbound Marketing News November 2015 – Consistently Waiting for the Holy Penguin and Its Gifts

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If you like this, spread the word... Everyone’s waiting for … Santa? Who the heck is Santa? Everyone’s waiting for the new Google Penguin algo update soon to be rolled out in real-time. So have you been good this year? May you expect presents or punishment? If you’re not so sure about what to answer, have a look at Google’s Golden Book – the recently published Search Quality Rating Guidelines. End of the year is close and you’re running out ...

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What Makes a Great Content Marketing Tool?

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If you like this, spread the word... What Makes a Great Content Marketing Tool? Do a Google search for “content marketing tool”. On the first result page, you will see several top lists of the best free and paid content marketing tools on the market. The most exhaustive list is offered by Pawan Deshpande and called the Ultimate Content Marketing Tools List. It is accompanied by the intimidating infographic featured below, highlighting the challenges involved in doing content marketing for ...

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SEO Copywriting That Googles Loves! – 4 Tips on How to Write Content For SEO

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If you like this, spread the word... An SEO campaign is completely reliant on the quality of its content that can either make it or break it. Great content has an excellent chemistry with SE rankings – it just becomes complicated if the content isn’t good enough – so you just have to make sure you create content the right way. How to write content for SEO is a big question in this context! This article is aimed to help ...

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SEO, Content & Inbound Marketing News October 2015 – From Strings to Things and From Human Brains to AI

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If you like this, spread the word... Remember the time when Google was a dumb little machine you could cheat on by inserting a keyword just a bit more often than necessary? The time when SEO was about finding the loophole instead of optimizing the user experience? Well, these times are gone. And they’re gone for good. Just recently Google announced that RankBrain has taken over the algorithm. No little penguin, no cute panda and no tiny hummingbird, no – ...

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Link Building Strategies with Video on YouTube

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If you like this, spread the word... Many people ignore all of the tremendous link building opportunities on YouTube. They think of YouTube and think ‘video marketing only,’ and go about creating videos for brand exposure. Unfortunately, they’re missing out on a huge link building opportunity amongst an interested audience that can convert well. This article is going to look at the three types of links you can build from YouTube to your website. Examples from real YouTube channels, including ...

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Leverage Keyword Strategy For Maximizing Your Inbound Marketing Success – Part 3: Keyword Grouping

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If you like this, spread the word... This is a five-piece blog series on how to successfully build a sustainable keyword strategy. In the first part, I’ve presented a solid 4-step-framework for successful keyword research. In the second part I’ve described the process of quantitative and qualitative keyword analysis and today I want to write about how to categorize your keywords for targeted actions and clear evaluation. For implementing a sustainable keyword strategy it is not only necessary to find ...

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Where to Find the Best Free Images for Your Content

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If you like this, spread the word... [Original article was published on 05.10.2015] Text dominated blogs are no longer enough to wrestle the attention of millennials away from Snapchat and onto your blog. In today’s world of visual micromoments, content marketers need to think with their eyes if they want to survive. In the not too distant past, content marketers were limited to either professional stock photography websites or terrible free stock photography websites. The former came with an enormous ...

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SEO, Content & Inbound Marketing News September 2015 – How Teamwork & Fair Play Enrich Your Online Marketing

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If you like this, spread the word... The analogy has been used many times before but imagine online marketing being a soccer game. You’ve got a solid back-up – your two defendants Online PR and Content Marketing. They play fair and strategically and they prepare the scoring chances very well. A targeted pass over to number one striker Link Building and … GOOOAAAL! The ball bypasses the Google Algorithm, goalkeeper of the competing team. The crowd is screaming. They love ...

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How to Implement a Successful Content Marketing Campaign

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If you like this, spread the word... Content marketing campaigns are the first steps of a powerful journey. They cut the strategy down into milestones and corresponding measures. And they’re all crucial parts of the huge puzzle of success. Last time we’ve looked at how to plan a successful content marketing campaign to best align it with your business goals and overall content marketing strategy. Today we’ll take a closer look at the implementation process. In this post I’ll show ...

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