Category: Interview

Laurens‘ Inbound Marketing Lounge #6: Fanny Beyer from Elite Singles about the Symbiosis of SEO, Content & PR

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If you like this, spread the word... In our new and exclusive linkbird blog column Laurens Mauquoi, Head of SEO and eCRM at the loan comparison site smava, talks about his own daily business routine as in-house SEO as well as the routine of his colleagues, partners, and friends. Find all articles of the blog series here: Laurens’ Inbound Marketing Lounge #1: When to Do Content Marketing In-house? Laurens’ Inbound Marketing Lounge #2: How to Build A Successful Content Marketing ...

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Laurens’ Inbound Marketing Lounge #4: Michael Felis from Sixt About the Symbiosis of Link Building and Marketing

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If you like this, spread the word... In our new and exclusive linkbird blog column Laurens Mauquoi, Head of SEO and eCRM at the loan comparison site smava, talks about his own daily business routine as in-house SEO as well as the routine of his colleagues, partners, and friends. Find all articles of the blog series here: Laurens’ Inbound Marketing Lounge #1: When to Do Content Marketing In-house? Laurens’ Inbound Marketing Lounge #2: How to Build A Successful Content Marketing ...

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Linkbuilding Case Study: How eology got 15% more quality links with linkbird! – Interview with Mario Strack

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If you like this, spread the word... The eology company is a German digital marketing full-service provider in the areas of search engine optimization, search engine advertising (PPC, Google Adwords), and conversion rate optimization. Their broad expertise in internet marketing goes back to the two managing directors Daniel Unger and Axel Scheuering. In 2009, they made 2nd place against 2187 teams from 50 countries in the Google Online Marketing Challenge and were awarded the price for marketing by the Marketing ...

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Laurens’ Inbound Marketing Lounge #3: Carl Ponnert from Helpling about Choosing the Right Content Formats

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If you like this, spread the word... In our new and exclusive linkbird blog column Laurens Mauquoi, Head of SEO and eCRM at the loan comparison site smava, talks about his own daily business routine as in-house SEO as well as the routine of his colleagues, partners, and friends. Find all articles of the blog series here: Laurens’ Inbound Marketing Lounge #1: When to Do Content Marketing In-house? Laurens’ Inbound Marketing Lounge #2: How to Build A Successful Content Marketing ...

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Laurens’ Inbound Marketing Lounge #2: Martijn Burgman from STYLIGHT on How to Build the Perfect Content Marketing Team

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If you like this, spread the word... In our new and exclusive linkbird blog column Laurens Mauquoi, Head of SEO and eCRM at the loan comparison site smava, talks about his own daily business routine as in-house SEO as well as the routine of his colleagues, partners, and friends. Find all articles of the blog series here: Laurens’ Inbound Marketing Lounge #1: When to Do Content Marketing In-house? _________________ Today comes the first interview with Martijn Burgman. As Head of ...

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Kaspar Szymanski Explains Why User Experience Marketing Is The Ultimate Key to Sustainable SEO Success

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If you like this, spread the word... Being part of the Google Search Quality team, having access to all relevant guidelines, tools, and data, and picking the brains of some of Google’s most brilliant minds – that’s what many webmasters are dreaming of. For Kaspar Szymanski this is not just a dream. For seven years he has been the driving force behind global web spam tackling initiatives and the public face spearheading Google webmaster outreach and communication efforts. Today Kaspar ...

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Twitter Tips to Turn into a Twitter Pro – Interview with Salesforce Canada

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If you like this, spread the word... Social media and most of all Twitter is becoming more and more important in the e-commerce business these days. “Tell me who you are on Twitter and I tell you who you are?!” Well, it almost appears to be like that. If you are a company without a Twitter account, you’re missing out on a fantastic opportunity to get in touch with your target audience, aka your “followers” and engage with them on ...

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Expert Interview – Vladislav Melnik on Blogging, Headlines and the Right Gut Instinct

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If you like this, spread the word... Hi Vladislav, I’m happy that you could make it to our interview. Let’s get started right away: who are you and what do you do? Hi Steffi, no problem! Thanks for having me. And sure, let’s get started: I am Vladislav Melnik, founder and author of the affenblog [editor’s note: German for “monkey blog”]. I’m helping smart bloggers to get more visitors, more subscribers and more sales. How? With lots of tips for better headlines, betters ...

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Lead Generation via Email Marketing – An Interview with Vero CEO Chris Hexton

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If you like this, spread the word... Email marketing is a powerful tool – if done right. It serves to raise attention, generate leads, and nurture them. Unfortunately, misunderstood intentions, unappealing design, and valueless content have given the well-known and field-tested marketing technique a negative connotation over the years. Its misuse has even led to a wide-spread misconception of email marketing as purely spam. But it doesn’t have to be that way. Vero CEO Chris Hexton looks back on years of experience ...

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Links are Only By-Products of Good Marketing, PR, and Publicity – Interview with Samuel Scott

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If you like this, spread the word... It’s been some time since SEO was a stand-alone discipline and link building a synonym for cheating on search engine algorithms. Nowadays everything’s cross-linked somehow in online marketing. But how to activate the profitable symbiosis that digital marketing has become and how to best leverage the combination of SEO, Inbound Marketing, and Online PR? We were lucky enough to get our hands on digital marketing expert Samuel Scott and have picked his brains ...

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