Category: Link Building

SEO, Content & Inbound Marketing News November 2015 – Consistently Waiting for the Holy Penguin and Its Gifts

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If you like this, spread the word... Everyone’s waiting for … Santa? Who the heck is Santa? Everyone’s waiting for the new Google Penguin algo update soon to be rolled out in real-time. So have you been good this year? May you expect presents or punishment? If you’re not so sure about what to answer, have a look at Google’s Golden Book – the recently published Search Quality Rating Guidelines. End of the year is close and you’re running out ...

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Vital Signs: On-Page Must-Know Hacks for Link Builders

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If you like this, spread the word... I know this blog is mostly about link building activities and readers mainly expect new link building tips and tricks from the blog. However today, I thought of trying something different. So today’s post won’t be about link building, but it might help those who are building links for websites and clients. Confused? Let me explain! Link building is great but no link can help you achieve your goal if the basics aren’t ...

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SEO, Content & Inbound Marketing News October 2015 – From Strings to Things and From Human Brains to AI

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If you like this, spread the word... Remember the time when Google was a dumb little machine you could cheat on by inserting a keyword just a bit more often than necessary? The time when SEO was about finding the loophole instead of optimizing the user experience? Well, these times are gone. And they’re gone for good. Just recently Google announced that RankBrain has taken over the algorithm. No little penguin, no cute panda and no tiny hummingbird, no – ...

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Link Building Strategies with Video on YouTube

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If you like this, spread the word... Many people ignore all of the tremendous link building opportunities on YouTube. They think of YouTube and think ‘video marketing only,’ and go about creating videos for brand exposure. Unfortunately, they’re missing out on a huge link building opportunity amongst an interested audience that can convert well. This article is going to look at the three types of links you can build from YouTube to your website. Examples from real YouTube channels, including ...

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SEO, Content & Inbound Marketing News September 2015 – How Teamwork & Fair Play Enrich Your Online Marketing

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If you like this, spread the word... The analogy has been used many times before but imagine online marketing being a soccer game. You’ve got a solid back-up – your two defendants Online PR and Content Marketing. They play fair and strategically and they prepare the scoring chances very well. A targeted pass over to number one striker Link Building and … GOOOAAAL! The ball bypasses the Google Algorithm, goalkeeper of the competing team. The crowd is screaming. They love ...

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Linkbuilding Case Study: How eology got 15% more quality links with linkbird! – Interview with Mario Strack

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If you like this, spread the word... The eology company is a German digital marketing full-service provider in the areas of search engine optimization, search engine advertising (PPC, Google Adwords), and conversion rate optimization. Their broad expertise in internet marketing goes back to the two managing directors Daniel Unger and Axel Scheuering. In 2009, they made 2nd place against 2187 teams from 50 countries in the Google Online Marketing Challenge and were awarded the price for marketing by the Marketing ...

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SEO, Content & Inbound Marketing News August 2015 – How to Make Communication Your Business Asset

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If you like this, spread the word... This month in SEO was all about – surprise – ranking signals. How do you get to the top of search results in order to reap some organic traffic streams? What factors to consider? What metrics to focus on? Moz’s latest expert survey and correlation data shows: links, links, links. Oh, I’ve forgotten: plus keywords and content. They are also numbered among the ranking factors rated with relatively high levels of influence by ...

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SEO, Content & Inbound Marketing News July 2015 – Why Customer Relationships Aren’t About Money But Trust

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If you like this, spread the word... What can I tell you about this month. It’s summer and everyone seems to be on vacation. Except for me of course. And you, if you’re reading this. I mean, I would be honoured, if you’d read my news at the poolside but then again, I am really hoping for you that you don’t. At least I am in good company. The Panda has decided to step out of his hiding place and ...

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How to Create a Successful Link Building Plan for More SEO Success [Examples and Infographic]

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If you like this, spread the word... Why does it look like search engines prefer the posts of some bloggers to others? Why does it seem almost improbable to outrank these sites even with better content and perfect on-page SEO? The secret to SEO success here is having a proper link building plan to generate high authority backlinks that drive organic visitors to your content through improved search rankings. In the following, I want to touch on several points surrounding ...

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SEO, Content & Inbound Marketing News June 2015 – The Evolution and Revolution of Technology and SEO

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If you like this, spread the word... It’s funny how often things don’t turn out how you’d expected. Remember all the hassle about “Mobilegeddon”? Well, it seems that actually only 11% of webmasters could see an update related traffic change. Remember the Google Core Update nobody was waiting for? Well, somthing in the likes has hit us again. It was no Penguin, no Panda, no HTTPS – it was one of the thousands of updates that Google makes to its ...

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