Category: Online Marketing

SaaS Marketing- and Leadgeneration Plan Template (incl. Free Download)

saas-template-cover
If you like this, spread the word... Besides the development of a superior product lead generation is a major challenge for a Software-as-a-Service. Especially in the B2B sector, as for us as Content Marketing Software, marketing channels are very fragmented und consist of many different campaigns and potential options that need planning and implementation through internal and external resources and in addition should be carefully analysed. For a summary overview and to keep track of all our campaigns like exhibitions ...

read more »

SEO, Content & Inbound Marketing News November 2015 – Consistently Waiting for the Holy Penguin and Its Gifts

SEONews
If you like this, spread the word... Everyone’s waiting for … Santa? Who the heck is Santa? Everyone’s waiting for the new Google Penguin algo update soon to be rolled out in real-time. So have you been good this year? May you expect presents or punishment? If you’re not so sure about what to answer, have a look at Google’s Golden Book – the recently published Search Quality Rating Guidelines. End of the year is close and you’re running out ...

read more »

SEO, Content & Inbound Marketing News October 2015 – From Strings to Things and From Human Brains to AI

FeaturedImage
If you like this, spread the word... Remember the time when Google was a dumb little machine you could cheat on by inserting a keyword just a bit more often than necessary? The time when SEO was about finding the loophole instead of optimizing the user experience? Well, these times are gone. And they’re gone for good. Just recently Google announced that RankBrain has taken over the algorithm. No little penguin, no cute panda and no tiny hummingbird, no – ...

read more »

SEO, Content & Inbound Marketing News September 2015 – How Teamwork & Fair Play Enrich Your Online Marketing

FeaturedImage
If you like this, spread the word... The analogy has been used many times before but imagine online marketing being a soccer game. You’ve got a solid back-up – your two defendants Online PR and Content Marketing. They play fair and strategically and they prepare the scoring chances very well. A targeted pass over to number one striker Link Building and … GOOOAAAL! The ball bypasses the Google Algorithm, goalkeeper of the competing team. The crowd is screaming. They love ...

read more »

SEO, Content & Inbound Marketing News August 2015 – How to Make Communication Your Business Asset

FeaturedImage
If you like this, spread the word... This month in SEO was all about – surprise – ranking signals. How do you get to the top of search results in order to reap some organic traffic streams? What factors to consider? What metrics to focus on? Moz’s latest expert survey and correlation data shows: links, links, links. Oh, I’ve forgotten: plus keywords and content. They are also numbered among the ranking factors rated with relatively high levels of influence by ...

read more »

SEO, Content & Inbound Marketing News July 2015 – Why Customer Relationships Aren’t About Money But Trust

FeaturedImage
If you like this, spread the word... What can I tell you about this month. It’s summer and everyone seems to be on vacation. Except for me of course. And you, if you’re reading this. I mean, I would be honoured, if you’d read my news at the poolside but then again, I am really hoping for you that you don’t. At least I am in good company. The Panda has decided to step out of his hiding place and ...

read more »

Leveraging Online Customer Reviews To Boost Business

Online Customer Reviews_Banner
If you like this, spread the word... With the advent of technology and the growing trend in online marketing, more and more businesses have been under the public eye and posting customer feedback – by far – have never been so easy. If you are one of the many people who take for granted customer reviews thinking that it doesn’t affect business, you might want to think again. According to a 2014 survey, about 88 percent of consumers trust online ...

read more »

SEO, Content & Inbound Marketing News June 2015 – The Evolution and Revolution of Technology and SEO

FeaturedImage
If you like this, spread the word... It’s funny how often things don’t turn out how you’d expected. Remember all the hassle about “Mobilegeddon”? Well, it seems that actually only 11% of webmasters could see an update related traffic change. Remember the Google Core Update nobody was waiting for? Well, somthing in the likes has hit us again. It was no Penguin, no Panda, no HTTPS – it was one of the thousands of updates that Google makes to its ...

read more »

13 Best Practices for Effective Call to Action for Your Website

Call to Action Button
If you like this, spread the word... Call to Actions (CTAs) are far from simple. Human beings are by nature highly distractable beings, especially in the internet age. It only takes a click for your readers to completely navigate away from your site; therefore, you only have a very limited window of opportunity to convince your audience to click your CTA buttons. It is not an easy thing to do. One only has to look at the sea of competing websites ...

read more »

Sustainable Online Marketing ROI? More Return on Investment via Content Marketing, SEO and Online PR!

Why Content Marketing with linkbird
If you like this, spread the word... Every entrepreneur, start-up founder, or owner of an online shop has a crucial goal to reach on his or her path to success: increasing the company’s (online) visibility, thereby increasing the number of visitors and eventually sales – on the basis of a proper website, of course. To master this increase, there are countless marketing disciplines like pay-per-click (e.g. with Google Adwords), Affiliate Marketing, Social Media Marketing, Display Advertising, SEO (Search Engine Optimization), Online PR, E-Mail Marketing, and many more sub-disciplines. ...

read more »