Category: Research

Leverage Keyword Strategy For Maximizing Your Inbound Marketing Success – Part 3: Keyword Grouping

FeaturedImage_KeywordGrouping
If you like this, spread the word... This is a five-piece blog series on how to successfully build a sustainable keyword strategy. In the first part, I’ve presented a solid 4-step-framework for successful keyword research. In the second part I’ve described the process of quantitative and qualitative keyword analysis and today I want to write about how to categorize your keywords for targeted actions and clear evaluation. For implementing a sustainable keyword strategy it is not only necessary to find ...

read more »

On keyword research, magic words, and creating content your audience will love

words
If you like this, spread the word... Do you have the right words? The words that will make your audience pay attention. The words that entice them to read all the way through to the end of your post. The words that compel them to take action. The words you use in your content make all the difference. According to Copyblogger founder Brian Clark, they’re the difference between experiencing the joys of business success, or the frustrations of toiling away ...

read more »

Leverage Keyword Strategy For Maximizing Your Inbound Marketing Success – Part 2: Keyword Analysis

KeywordStrategy_BlogSeries
If you like this, spread the word... This is a five-piece blog series on how to successfully build a sustainable keyword strategy. In the first part, I’ve presented a solid 4-step-framework for successful keyword research. In this second part I’ll talk about keyword analysis, which is the basis for generating relevant traffic with your keyword strategy. Because identifying keywords that provide the right metrics is the first step to increasing traffic to your website. After researching a broader field you ...

read more »

10 Best Free Keyword Research Tools for Your Content Marketing [Update: April 2015]

10 Keyword Research Tools
If you like this, spread the word... [Original article was published on 21.05.2014] Keyword research can be a real pain in the ass for content marketers. Finding the right tool for making the process efficient and less time-consuming can be, too. That’s why we’d like to introduce some helpful and free keyword research tools for your daily workflow in content marketing to you. The research process isn’t something you can just skip in case you don’t have time or resources ...

read more »

12 Questions You Should Always Ask When Buying an SEO Software – Part 1: Setup and Usage

unsplashmac1-1024x680_b
If you like this, spread the word... If you’ve made the decision to make your life easier by adopting a software for SEO or inbound marketing – congratulations, there are a million to choose from! Of course, the internet is everyone’s best friend when it comes to buying basically anything, and word of mouth recommendations are good too (as not everyone who is in the know about this stuff is necessarily online writing about it – alas). When you have narrowed down ...

read more »

Leverage Keyword Strategy For Maximizing Your Inbound Marketing Success – Part 1: Keyword Research

KeywordStrategy_BlogSeries
If you like this, spread the word... This is a five-piece blog series on how to successfully build a sustainable keyword strategy. In this first part I’ll talk about keyword research, which is still an indispensable part of keyword strategy. For coming up with potentially relevant search terms is the first step to higher online visibility and thus the cradle of content marketing success. Cater to your target audience’s needs while focussing on your business goals, and unite it all ...

read more »

5 Reasons an Online Marketing CRM Is Crucial to SEO, PR, and Content Marketing Success

CRM_Grafik_4_Copyright
If you like this, spread the word... Best possible Customer Relationship Management (CRM) is the centerpiece of any e-commerce company. Or at least should be across the marketing and sales department. But why do you need it so badly and what to do with it? In this article about Online Marketing CRM I’ll drill down on this very question and will give you five reasons an Online Marketing CRM is crucial to SEO, PR, and Content Marketing at its best. ...

read more »

Mobile sites: What we learned from 19,000 online sales

mobile_sites
If you like this, spread the word... You there. Yes, you. Are you selling a product or service online? If you are, then your website must be mobile friendly. That’s right; a mobile version of your site represents no longer an advantage or a benefit, it’s essential to your business. If you’re savvy about selling online, you might have seen or read that a dedicated mobile website can help you to generate more sales and income. But if you’re too ...

read more »

5 Easy Ways to Find Relevant Seeding / Link Sources for Your Content

Content_Seeding
If you like this, spread the word... I do not need to tell you that seeding your article is a consistent part of your day to day routine if you work in content marketing. Ultimately, you are aiming for exposure, as you will gain nothing from a brilliant text that remains hidden on your blog where no one will read it. Let’s get started with the basics: content seeding is nothing more than getting your article, info graphic, survey, interview, etc. ...

read more »

Thou Shalt Know Your Audience – 5 Simple Tips for the Perfect Research in Content Marketing

Persona_Content Marketing_2
If you like this, spread the word... Every article on content marketing tells you that you need to do some proper research about your audience before writing and then seeding your blogpost. Equally important is to sight enough material and find relevant literature and expert opinions before diving into your topic of choice and scribbling away. But while conducting your blogpost (and once you’ve finished writing), what are the best and easiest ways to learn more about the audience you ...

read more »