Category: SEO News

7 Key Takeaways From Google’s Search Quality Guidelines

FeaturedImage
If you like this, spread the word... Google’s Search Quality guidelines are the closest we get to looking into Google’s ranking algorithm. While the guidelines don’t reveal how the ranking algorithm formula works, and they don’t give the secret to ranking on page one they do offer invaluable insight into what Google defines as quality and the type of site they want to present at the top of their page results. In 2013 Google released a condensed version of their ...

read more »

SEO, Content & Inbound Marketing News November 2015 – Consistently Waiting for the Holy Penguin and Its Gifts

SEONews
If you like this, spread the word... Everyone’s waiting for … Santa? Who the heck is Santa? Everyone’s waiting for the new Google Penguin algo update soon to be rolled out in real-time. So have you been good this year? May you expect presents or punishment? If you’re not so sure about what to answer, have a look at Google’s Golden Book – the recently published Search Quality Rating Guidelines. End of the year is close and you’re running out ...

read more »

SEO, Content & Inbound Marketing News October 2015 – From Strings to Things and From Human Brains to AI

FeaturedImage
If you like this, spread the word... Remember the time when Google was a dumb little machine you could cheat on by inserting a keyword just a bit more often than necessary? The time when SEO was about finding the loophole instead of optimizing the user experience? Well, these times are gone. And they’re gone for good. Just recently Google announced that RankBrain has taken over the algorithm. No little penguin, no cute panda and no tiny hummingbird, no – ...

read more »

SEO, Content & Inbound Marketing News September 2015 – How Teamwork & Fair Play Enrich Your Online Marketing

FeaturedImage
If you like this, spread the word... The analogy has been used many times before but imagine online marketing being a soccer game. You’ve got a solid back-up – your two defendants Online PR and Content Marketing. They play fair and strategically and they prepare the scoring chances very well. A targeted pass over to number one striker Link Building and … GOOOAAAL! The ball bypasses the Google Algorithm, goalkeeper of the competing team. The crowd is screaming. They love ...

read more »

SEO, Content & Inbound Marketing News August 2015 – How to Make Communication Your Business Asset

FeaturedImage
If you like this, spread the word... This month in SEO was all about – surprise – ranking signals. How do you get to the top of search results in order to reap some organic traffic streams? What factors to consider? What metrics to focus on? Moz’s latest expert survey and correlation data shows: links, links, links. Oh, I’ve forgotten: plus keywords and content. They are also numbered among the ranking factors rated with relatively high levels of influence by ...

read more »

SEO, Content & Inbound Marketing News July 2015 – Why Customer Relationships Aren’t About Money But Trust

FeaturedImage
If you like this, spread the word... What can I tell you about this month. It’s summer and everyone seems to be on vacation. Except for me of course. And you, if you’re reading this. I mean, I would be honoured, if you’d read my news at the poolside but then again, I am really hoping for you that you don’t. At least I am in good company. The Panda has decided to step out of his hiding place and ...

read more »

SEO, Content & Inbound Marketing News June 2015 – The Evolution and Revolution of Technology and SEO

FeaturedImage
If you like this, spread the word... It’s funny how often things don’t turn out how you’d expected. Remember all the hassle about “Mobilegeddon”? Well, it seems that actually only 11% of webmasters could see an update related traffic change. Remember the Google Core Update nobody was waiting for? Well, somthing in the likes has hit us again. It was no Penguin, no Panda, no HTTPS – it was one of the thousands of updates that Google makes to its ...

read more »

SEO, Content & Inbound Marketing News May 2015 – How Puzzles and Creativity Can Spice Up (SEO) Life!

FeaturedImage
If you like this, spread the word... Mysteries are a great way to keep people engaged. Give them a puzzle, challenge them, and then create a frenzy about solving the case by simply sitting back and watching. Dear Sir and Madam, I proudly present Google’s secret sauce for spicing up an otherwise pretty boring month. What would May have been without the Google Core Update? Mobilegeddon or Twitter deals are so April 2014. I for one really appreciate how Google ...

read more »

SEO, Content & Inbound Marketing News April 2015 – Stormy mobilegeddon, volatile SERP temperatures, and sunny times for links at Yandex

Anzeigebild
If you like this, spread the word... First thing I want to say about this month: what crazy weather! At least here in Berlin. Sun, rain, sun and rain – does the weather maybe change along with the opinions on backlinks to be included in algorithms or not? Temperatures as well were as volatile as search engine result pages. What was going on there? Some say that a new Google algorithm has been rolled out. However, the search engine giant ...

read more »

SEO, Content & Inbound Marketing News March 2015 – The main correlating ranking factor: User Satisfaction!

FeaturedImage
If you like this, spread the word... Algorithm updates – once again – have been the buzz topic in SEO this last month. The latest research paper on Knowledge-Based Trust (KBT), the recently announced launch of a new mobile algorithm, and possible updates of Panda and Penguin have caused webmasters countless sleepless nights. However, there’s one common denominator to all those updates – no matter if only discussed or already announced. Putting the user into focus is all that counts ...

read more »