Category: SEO

7 Key Takeaways From Google’s Search Quality Guidelines

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If you like this, spread the word... Google’s Search Quality guidelines are the closest we get to looking into Google’s ranking algorithm. While the guidelines don’t reveal how the ranking algorithm formula works, and they don’t give the secret to ranking on page one they do offer invaluable insight into what Google defines as quality and the type of site they want to present at the top of their page results. In 2013 Google released a condensed version of their ...

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Laurens‘ Inbound Marketing Lounge #7: Content Marketing KPIs – What’s Important For SEO?

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If you like this, spread the word... In our new and exclusive linkbird blog column Laurens Mauquoi, Head of SEO and eCRM at the loan comparison site smava, talks about his own daily business routine as in-house SEO as well as the routine of his colleagues, partners, and friends. Find all articles of the blog series here: Laurens’ Inbound Marketing Lounge #1: When to Do Content Marketing In-house? Laurens’ Inbound Marketing Lounge #2: How to Build A Successful Content Marketing ...

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SEO, Content & Inbound Marketing News November 2015 – Consistently Waiting for the Holy Penguin and Its Gifts

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If you like this, spread the word... Everyone’s waiting for … Santa? Who the heck is Santa? Everyone’s waiting for the new Google Penguin algo update soon to be rolled out in real-time. So have you been good this year? May you expect presents or punishment? If you’re not so sure about what to answer, have a look at Google’s Golden Book – the recently published Search Quality Rating Guidelines. End of the year is close and you’re running out ...

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10 Drastic Ways to Convert Blog Traffic Into Sales

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If you like this, spread the word... Everyone knows that boosting website traffic and to convert blog traffic into sales is a time-consuming process. In theory, a lot of organis traffic is a good thing to make good money online. Before getting a good traffic, however, you better look to the following aspects for a website: Check out the speed of your web pages. How well optimized your web pages are. Test your website with different tools to make sure ...

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Case Study: WordPress Website Speed Optimisation

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If you like this, spread the word... Once digital marketing campaigns are implemented, one of the aspects that website owners continuously improve is their website’s design. But aside from that, there is one more thing that website owners should really focus on and that is their website’s page speed. But how important is website speed optimisation really? Just put it like this: no matter how high your website ranks or how attractive the design is, if your website takes too ...

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SEO, Content & Inbound Marketing News October 2015 – From Strings to Things and From Human Brains to AI

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If you like this, spread the word... Remember the time when Google was a dumb little machine you could cheat on by inserting a keyword just a bit more often than necessary? The time when SEO was about finding the loophole instead of optimizing the user experience? Well, these times are gone. And they’re gone for good. Just recently Google announced that RankBrain has taken over the algorithm. No little penguin, no cute panda and no tiny hummingbird, no – ...

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Leverage Keyword Strategy For Maximizing Your Inbound Marketing Success – Part 3: Keyword Grouping

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If you like this, spread the word... This is a five-piece blog series on how to successfully build a sustainable keyword strategy. In the first part, I’ve presented a solid 4-step-framework for successful keyword research. In the second part I’ve described the process of quantitative and qualitative keyword analysis and today I want to write about how to categorize your keywords for targeted actions and clear evaluation. For implementing a sustainable keyword strategy it is not only necessary to find ...

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SEO, Content & Inbound Marketing News September 2015 – How Teamwork & Fair Play Enrich Your Online Marketing

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If you like this, spread the word... The analogy has been used many times before but imagine online marketing being a soccer game. You’ve got a solid back-up – your two defendants Online PR and Content Marketing. They play fair and strategically and they prepare the scoring chances very well. A targeted pass over to number one striker Link Building and … GOOOAAAL! The ball bypasses the Google Algorithm, goalkeeper of the competing team. The crowd is screaming. They love ...

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SEO, Content & Inbound Marketing News August 2015 – How to Make Communication Your Business Asset

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If you like this, spread the word... This month in SEO was all about – surprise – ranking signals. How do you get to the top of search results in order to reap some organic traffic streams? What factors to consider? What metrics to focus on? Moz’s latest expert survey and correlation data shows: links, links, links. Oh, I’ve forgotten: plus keywords and content. They are also numbered among the ranking factors rated with relatively high levels of influence by ...

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5 Quick and Easy Content Marketing Tweaks to Boost SEO

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If you like this, spread the word... Content marketing is a great way to drive traffic and engage with new audiences. It is natural, therefore, that it goes hand in hand with SEO. However, content marketing is not SEO and vice versa, they are two completely different entities and should be treated as such. I often get approached by clients looking to start a content marketing campaign, and my advice is always the same – start by looking at your ...

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