Category: Social Media

Strategies for Improving Your Facebook Advertising

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If you like this, spread the word... Facebook advertising can be extremely lucrative and well worth the money, but there are a few common mistakes that new advertisers make. The world of advertising is a lot more complex than many people first assume, and some underlying strategies can help to improve any Facebook ad campaign. Plan First! A social media pay-per-click advertising campaign is often a good way of launching a new brand or business, but too many smaller ...

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SEO, Content & Inbound Marketing News November 2015 – Consistently Waiting for the Holy Penguin and Its Gifts

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If you like this, spread the word... Everyone’s waiting for … Santa? Who the heck is Santa? Everyone’s waiting for the new Google Penguin algo update soon to be rolled out in real-time. So have you been good this year? May you expect presents or punishment? If you’re not so sure about what to answer, have a look at Google’s Golden Book – the recently published Search Quality Rating Guidelines. End of the year is close and you’re running out ...

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SEO, Content & Inbound Marketing News September 2015 – How Teamwork & Fair Play Enrich Your Online Marketing

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If you like this, spread the word... The analogy has been used many times before but imagine online marketing being a soccer game. You’ve got a solid back-up – your two defendants Online PR and Content Marketing. They play fair and strategically and they prepare the scoring chances very well. A targeted pass over to number one striker Link Building and … GOOOAAAL! The ball bypasses the Google Algorithm, goalkeeper of the competing team. The crowd is screaming. They love ...

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7 Ways to Drive Traffic to your Blog with Social Media

7 Ways to Drive Traffic to your Blog with Social Media
If you like this, spread the word... Effective use of social media tools is one of the most effective ways to boost blog traffic. But there are so many strategies and it seems like each content marketing platform has its own unique best practices. How are you supposed to know what to do when and where? In this post, you will learn seven key strategies you can start using today that will work across all platforms to increase engagement with ...

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SEO, Content & Inbound Marketing News August 2015 – How to Make Communication Your Business Asset

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If you like this, spread the word... This month in SEO was all about – surprise – ranking signals. How do you get to the top of search results in order to reap some organic traffic streams? What factors to consider? What metrics to focus on? Moz’s latest expert survey and correlation data shows: links, links, links. Oh, I’ve forgotten: plus keywords and content. They are also numbered among the ranking factors rated with relatively high levels of influence by ...

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How Visual Content Drives Social Media Growth

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If you like this, spread the word... There is more to content marketing than just uploading a description of your products in social media websites. In order to have a successful content marketing strategy, you need to go the extra mile to engage your customers’ attention. This means ensuring that they will click on your content, and in turn, share your content with other potential customers. To this effect, it has been proven that Visual Content is the most effective ...

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Instagram Optimization for Businesses: Revolutionizing Web Searching with New Explore and Search Features

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If you like this, spread the word... Instagram has revolutionized the way people are searching on the web. Gone are the days where users have to go mobile to stay updated on what’s happening to their favorite Hollywood A-listers and public figures. Along with various updates to their website such as video looping, interactive ads, clickable emoji hashtags and color tools, Instagram has also paved their way to becoming a desktop-friendly social networking site. Instagram started embracing desktop searching through ...

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SEO, Content & Inbound Marketing News July 2015 – Why Customer Relationships Aren’t About Money But Trust

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If you like this, spread the word... What can I tell you about this month. It’s summer and everyone seems to be on vacation. Except for me of course. And you, if you’re reading this. I mean, I would be honoured, if you’d read my news at the poolside but then again, I am really hoping for you that you don’t. At least I am in good company. The Panda has decided to step out of his hiding place and ...

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How to Use Hashtags on Social Media to Seed Content!

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If you like this, spread the word... In the history of social media, even though it is a short period, there are several moments when game-changing elements were introduced. One of these elements is certainly the possibility of using hashtags. Although hashtags seem like a simple search enhancement, they are, in fact, a truly indispensable tool for any online marketing process. Using hashtags effectively can mean the difference between a social media marketing campaign that no one notices, and a ...

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6 Ways To Solve The Biggest Problems With Twitter Page Management

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If you like this, spread the word... Are you tired with your tweets not generating high enough click through rates? Do people usually ignore your tweets? Do you want to increase your follower-base in this tech giant? Do you not have enough time to manage your Twitter page? Twitter page management can be a time-consuming affair. This marketing strategy has its own perks, but if it is not properly tamed, your Twitter page marketing might just mold itself into something ...

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