Category: Strategies

SaaS Marketing- and Leadgeneration Plan Template (incl. Free Download)

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If you like this, spread the word... Besides the development of a superior product lead generation is a major challenge for a Software-as-a-Service. Especially in the B2B sector, as for us as Content Marketing Software, marketing channels are very fragmented und consist of many different campaigns and potential options that need planning and implementation through internal and external resources and in addition should be carefully analysed. For a summary overview and to keep track of all our campaigns like exhibitions ...

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Strategies for Improving Your Facebook Advertising

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If you like this, spread the word... Facebook advertising can be extremely lucrative and well worth the money, but there are a few common mistakes that new advertisers make. The world of advertising is a lot more complex than many people first assume, and some underlying strategies can help to improve any Facebook ad campaign. Plan First! A social media pay-per-click advertising campaign is often a good way of launching a new brand or business, but too many smaller ...

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How to Promote your Blog and Triple Your Traffic

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If you like this, spread the word... If our blogs were hearts, then traffic would be the blood that flows into them. Without traffic, a blog cannot find the success it needs and deserves. In a perfect world, it would be as simple as putting your content online and people would come rushing in to read it and share the post on social media. In today’s world, if you want to triple your traffic, you need to employ the latest ...

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Leverage Keyword Strategy For Maximizing Your Inbound Marketing Success – Part 3: Keyword Grouping

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If you like this, spread the word... This is a five-piece blog series on how to successfully build a sustainable keyword strategy. In the first part, I’ve presented a solid 4-step-framework for successful keyword research. In the second part I’ve described the process of quantitative and qualitative keyword analysis and today I want to write about how to categorize your keywords for targeted actions and clear evaluation. For implementing a sustainable keyword strategy it is not only necessary to find ...

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Want to improve conversions? Think beyond keywords!

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If you like this, spread the word... We talk about keyword research all the time, and how important it is to choose the right kind of keyword for your business as your conversions are based on this. Keyword Research is indeed important but it’s sad to see that there are still many businesses that choose keywords based purely on search volume rather than how relevant they are for the particular business. What do I mean by “relevant”? I mean the ...

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How To Add 80% More Revenue This Year With 1 New Addition

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If you like this, spread the word... There is one thing that all entrepreneurs want more of. Money. There are a thousand ways to go about getting that money. However some of them are much easier, and much more lucrative, than others. Today I’d like to talk about a strategy that increases your revenue faster, with less risk, while providing even better results for your clients, AND is less stressful for you. Plus, while it’s a no-brainer for service providers, ...

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6 Ways To Solve The Biggest Problems With Twitter Page Management

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If you like this, spread the word... Are you tired with your tweets not generating high enough click through rates? Do people usually ignore your tweets? Do you want to increase your follower-base in this tech giant? Do you not have enough time to manage your Twitter page? Twitter page management can be a time-consuming affair. This marketing strategy has its own perks, but if it is not properly tamed, your Twitter page marketing might just mold itself into something ...

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How Content Repurposing Can Accelerate Your Link Building Strategy

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If you like this, spread the word... One of the biggest sins in the content world is working super hard to create a piece of content and using it only once. The same goes for link building if resources are only used once and then burned. This post answers a couple of questions on how to squeeze every last bit of juice from your existing content. What is content repurposing anyway? Put simply, content repurposing is converting your content from one form ...

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How Content Marketing Can Contribute to Good SEO

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If you like this, spread the word... Struggling with ways to get more success in your digital marketing efforts? Don’t be disappointed. It is just possible that you may have been focussing too much on SEO without giving other important components enough attention. Yes, SEO is great but is just not enough to get those visitors and rankings you are aiming for. The concept that is going to make or break your marketing game, is content. Content is the way you should ...

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What is better for your business: Content Marketing or Content for Links?

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If you like this, spread the word... Gone are the days when merely having a website with basic information would do the trick. In this immensely digitalized era, it is no longer enough to just shove your product or service towards your customers but instead, you need to completely modify their perception about your business, which directly affects your sales and in turn, your bottom line. Nothing boosts online presence as effectively and efficiently as content marketing in today’s intensely competitive business ...

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