An SEO campaign is completely reliant on the quality of its content that can either make it or break it. Great content has an excellent chemistry with SE rankings – it just becomes complicated if the content isn’t good enough – so you just have to make sure you create content the right way. How to write content for SEO is a big question in this context!
This article is aimed to help out those writers who are looking for simplest ways to write an effectively friendly copy that a search engine would absolutely love giving it a good ranking.
Before I begin with the tips, I need to mention a little about what a quality SE-Optimized Content is and that requires you to be aware of what is Google Panda.
Something you must know…
According to searchengineland.com: “Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results.”
Terms such as “low-quality content” or “thin content” have been often use to describe the content that Search Engines penalize. Marketers have found it increasingly complex ever since Google has been throwing frequent (in fact very frequent) Panda Updates that bring dramatic changes to the search rankings.
Many websites that rank on top for ages lose their position for certain content mistakes they make. In order to comply with the algorithmic changes, you will have to effectively convince Google’s web crawler that your content is worth it.
You can incorporate these tips your content strategy to produce search-engine friendly content:
1. Do your Research
It all starts with some research and your content needs to be well-researched. Needless to say that the content which lacks credible and sufficient information, not only makes your readers switch to another site but also works negatively for your SEO. Like I mentioned of “thin content” before, such content shouldn’t exist on your website.
There are two attributes of well-researched content:
- Has enough word-count to cover every major aspect of its title.
- Isn’t outdated
- Shows its credibility by stating facts, statistics, and experiences. If data is taken from an external source then it must be discreetly attributed.
2. Use Long-tail Keywords to answer Users’ Queries
Keywords are of less importance as they used to be few years ago. But they will still be of great help for you in shaping up your draft.
Search engines now use semantics. Now the intention of the search engine user who has search for a query matters so the overall context of their search matters. So a modern day keyword would contain 5-6 phrases instead of just 1-2 e.g. “Useful tips for new bloggers” would make a better keyword than “blogging tips” – the former has more the chances of being ranked higher and reach its target audience compared the to the latter.
Think as a user – and write about what they’d be looking for. Who searches for a guitar on Google? The answer is pretty obvious; a person one who’s into musical instruments and might be looking to buy a new guitar. That’s how search engines work to get the users to the type of websites they are looking for. You’ll need to be aware of a user’s attentions.
3. Focus on Reader’s Satisfaction
Quality SE content is not just about getting ranked higher, but also to make sure once a visitor gets to your website, they find something informative. Your readers land at your website to find something useful, whether it is some interesting information or a product for sale.
If your readers are happy with your content, they will stay on your website and very likely visit more than just one page hence decreasing your “Bounce rate”. This is an important factor that impacts SE rankings.
User engagement also matters. If you’re selling products on your website, guiding them about your products through blog-posts and articles can improve sales as the visitors get to know why they should be purchasing your product and realize that it’s actually meant for them. Once your users find something attention-grabbing, it fuels up the engagement. And that’s a boost for your SEO.
4. Post Content Regularly
Not only the Search Engine but also your readers also keep an eye on how often your site is updated. Once you stop posting regular content, you will find a sudden decline in user activity as well as the web traffic. You may also see a sudden decline in the website’s SE ranking. Constantly updating web content shows how much serious you are about your website. However, there’s no need to become too serious about that because posting too much isn’t a good idea anyway.
Update the new content moderately, and that’s always enough to provide your website enough user activity and achieve desired targets. For that you need to understand the niche and mindset of your target audience, therefore the number of posts per day totally depends on how many readers follow your content.
SE-friendly content is just another term for a reader-friendly content. Create content that your readers will admire your website. Google smartly judges that if the content is well-liked by its readers or not. Once Google loves your content, there’s always a happy ending! J
For further reading, you can visit these useful resources for a detailed view on creating SEO-friendly content.
- 5 Steps To An Integrated Approach To SEO-Friendly Content Marketing
- How To Create SEO-Friendly Content
- How to Make Your Blog Posts SEO-Friendly [Checklist]
- 18 Steps How to Generate Useful SEO-Friendly Content