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10 Drastic Ways to Convert Blog Traffic Into Sales

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If you like this, spread the word... Everyone knows that boosting website traffic and to convert blog traffic into sales is a time-consuming process. In theory, a lot of organis traffic is a good thing to make good money online. Before getting a good traffic, however, you better look to the following aspects for a website: Check out the speed of your web pages. How well optimized your web pages are. Test your website with different tools to make sure ...

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Case Study: WordPress Website Speed Optimisation

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If you like this, spread the word... Once digital marketing campaigns are implemented, one of the aspects that website owners continuously improve is their website’s design. But aside from that, there is one more thing that website owners should really focus on and that is their website’s page speed. But how important is website speed optimisation really? Just put it like this: no matter how high your website ranks or how attractive the design is, if your website takes too ...

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SEO, Content & Inbound Marketing News October 2015 – From Strings to Things and From Human Brains to AI

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If you like this, spread the word... Remember the time when Google was a dumb little machine you could cheat on by inserting a keyword just a bit more often than necessary? The time when SEO was about finding the loophole instead of optimizing the user experience? Well, these times are gone. And they’re gone for good. Just recently Google announced that RankBrain has taken over the algorithm. No little penguin, no cute panda and no tiny hummingbird, no – ...

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Link Building Strategies with Video on YouTube

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If you like this, spread the word... Many people ignore all of the tremendous link building opportunities on YouTube. They think of YouTube and think ‘video marketing only,’ and go about creating videos for brand exposure. Unfortunately, they’re missing out on a huge link building opportunity amongst an interested audience that can convert well. This article is going to look at the three types of links you can build from YouTube to your website. Examples from real YouTube channels, including ...

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Laurens‘ Inbound Marketing Lounge #6: Fanny Beyer from Elite Singles about the Symbiosis of SEO, Content & PR

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If you like this, spread the word... In our new and exclusive linkbird blog column Laurens Mauquoi, Head of SEO and eCRM at the loan comparison site smava, talks about his own daily business routine as in-house SEO as well as the routine of his colleagues, partners, and friends. Find all articles of the blog series here: Laurens’ Inbound Marketing Lounge #1: When to Do Content Marketing In-house? Laurens’ Inbound Marketing Lounge #2: How to Build A Successful Content Marketing ...

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Increase Open Rate with 4 Email Marketing Ideas!

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If you like this, spread the word... If you’ve been hanging around marketing blogs long enough, you probably know that open and conversion rates of email marketing campaigns can be different based on your involved industry. But there’s no doubt that email marketing offers the highest and relatively quickest ROI out of all digital market channels. It might look simple at first – especially when you break it down: Design an email Use any marketing CRM to send emails Track ...

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Laurens’ Inbound Marketing Lounge #5: Why These Content Marketing Campaigns Really Took Off!

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If you like this, spread the word... In our new and exclusive linkbird blog column Laurens Mauquoi, Head of SEO and eCRM at the loan comparison site smava, talks about his own daily business routine as in-house SEO as well as the routine of his colleagues, partners, and friends. Find all articles of the blog series here: Laurens’ Inbound Marketing Lounge #1: When to Do Content Marketing In-house? Laurens’ Inbound Marketing Lounge #2: How to Build A Successful Content Marketing ...

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Leverage Keyword Strategy For Maximizing Your Inbound Marketing Success – Part 3: Keyword Grouping

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If you like this, spread the word... This is a five-piece blog series on how to successfully build a sustainable keyword strategy. In the first part, I’ve presented a solid 4-step-framework for successful keyword research. In the second part I’ve described the process of quantitative and qualitative keyword analysis and today I want to write about how to categorize your keywords for targeted actions and clear evaluation. For implementing a sustainable keyword strategy it is not only necessary to find ...

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Where to Find the Best Free Images for Your Content

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If you like this, spread the word... [Original article was published on 05.10.2015] Text dominated blogs are no longer enough to wrestle the attention of millennials away from Snapchat and onto your blog. In today’s world of visual micromoments, content marketers need to think with their eyes if they want to survive. In the not too distant past, content marketers were limited to either professional stock photography websites or terrible free stock photography websites. The former came with an enormous ...

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SEO, Content & Inbound Marketing News September 2015 – How Teamwork & Fair Play Enrich Your Online Marketing

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If you like this, spread the word... The analogy has been used many times before but imagine online marketing being a soccer game. You’ve got a solid back-up – your two defendants Online PR and Content Marketing. They play fair and strategically and they prepare the scoring chances very well. A targeted pass over to number one striker Link Building and … GOOOAAAL! The ball bypasses the Google Algorithm, goalkeeper of the competing team. The crowd is screaming. They love ...

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