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How to Implement a Successful Content Marketing Campaign

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If you like this, spread the word... Content marketing campaigns are the first steps of a powerful journey. They cut the strategy down into milestones and corresponding measures. And they’re all crucial parts of the huge puzzle of success. Last time we’ve looked at how to plan a successful content marketing campaign to best align it with your business goals and overall content marketing strategy. Today we’ll take a closer look at the implementation process. In this post I’ll show ...

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Want to improve conversions? Think beyond keywords!

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If you like this, spread the word... We talk about keyword research all the time, and how important it is to choose the right kind of keyword for your business as your conversions are based on this. Keyword Research is indeed important but it’s sad to see that there are still many businesses that choose keywords based purely on search volume rather than how relevant they are for the particular business. What do I mean by “relevant”? I mean the ...

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Laurens’ Inbound Marketing Lounge #4: Michael Felis from Sixt About the Symbiosis of Link Building and Marketing

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If you like this, spread the word... In our new and exclusive linkbird blog column Laurens Mauquoi, Head of SEO and eCRM at the loan comparison site smava, talks about his own daily business routine as in-house SEO as well as the routine of his colleagues, partners, and friends. Find all articles of the blog series here: Laurens’ Inbound Marketing Lounge #1: When to Do Content Marketing In-house? Laurens’ Inbound Marketing Lounge #2: How to Build A Successful Content Marketing ...

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Linkbuilding Case Study: How eology got 15% more quality links with linkbird! – Interview with Mario Strack

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If you like this, spread the word... The eology company is a German digital marketing full-service provider in the areas of search engine optimization, search engine advertising (PPC, Google Adwords), and conversion rate optimization. Their broad expertise in internet marketing goes back to the two managing directors Daniel Unger and Axel Scheuering. In 2009, they made 2nd place against 2187 teams from 50 countries in the Google Online Marketing Challenge and were awarded the price for marketing by the Marketing ...

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7 Ways to Drive Traffic to your Blog with Social Media

7 Ways to Drive Traffic to your Blog with Social Media
If you like this, spread the word... Effective use of social media tools is one of the most effective ways to boost blog traffic. But there are so many strategies and it seems like each content marketing platform has its own unique best practices. How are you supposed to know what to do when and where? In this post, you will learn seven key strategies you can start using today that will work across all platforms to increase engagement with ...

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SEO, Content & Inbound Marketing News August 2015 – How to Make Communication Your Business Asset

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If you like this, spread the word... This month in SEO was all about – surprise – ranking signals. How do you get to the top of search results in order to reap some organic traffic streams? What factors to consider? What metrics to focus on? Moz’s latest expert survey and correlation data shows: links, links, links. Oh, I’ve forgotten: plus keywords and content. They are also numbered among the ranking factors rated with relatively high levels of influence by ...

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The One Mistake Everyone Is Making With Channel Marketing

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If you like this, spread the word... All the time I see people making mistakes with channel marketing, trying to grow their businesses in completely ineffective ways. What often happens is some blogging guru releases a case study about how they got X ROI via some channel. And this gets misinterpreted by a business owner into thinking that that’s how they should acquire customers. Well, I’m here to set the record straight on what really matters when it comes to channel ...

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Laurens’ Inbound Marketing Lounge #3: Carl Ponnert from Helpling about Choosing the Right Content Formats

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If you like this, spread the word... In our new and exclusive linkbird blog column Laurens Mauquoi, Head of SEO and eCRM at the loan comparison site smava, talks about his own daily business routine as in-house SEO as well as the routine of his colleagues, partners, and friends. Find all articles of the blog series here: Laurens’ Inbound Marketing Lounge #1: When to Do Content Marketing In-house? Laurens’ Inbound Marketing Lounge #2: How to Build A Successful Content Marketing ...

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How Visual Content Drives Social Media Growth

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If you like this, spread the word... There is more to content marketing than just uploading a description of your products in social media websites. In order to have a successful content marketing strategy, you need to go the extra mile to engage your customers’ attention. This means ensuring that they will click on your content, and in turn, share your content with other potential customers. To this effect, it has been proven that Visual Content is the most effective ...

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How To Add 80% More Revenue This Year With 1 New Addition

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If you like this, spread the word... There is one thing that all entrepreneurs want more of. Money. There are a thousand ways to go about getting that money. However some of them are much easier, and much more lucrative, than others. Today I’d like to talk about a strategy that increases your revenue faster, with less risk, while providing even better results for your clients, AND is less stressful for you. Plus, while it’s a no-brainer for service providers, ...

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