How would you increase traffic to your website in 30 days? Not an easy question. Maybe that’s why German online marketing expert Andreas Graap took it upon himself to craft an ambitious 30-day-guide to double one’s website traffic (German article).
We at linkbird found the piece compelling enough to take his ideas for boosting visitor numbers, and run a little self-experiment based on these suggestions, which, as it turned out, evolved into quite a big project on the validity of his inspiring and actionable claims to acquire more long-lasting online visibility.
The result was an acclaimed – highly practical-minded – guide in its own right on how to increase and leverage traffic opportunities thus benefitting the company website – in our case the webpage we use for advertising our SEO management tool linkbird. In the following, I will provide you with the unique and helpful findings from our series in English for the first time ever! So check it out and let me know about your experiences in putting these tips on boosting your traffic into practice!
Whether you are employed at an SEO agency, work as an in-house online marketer, or are just interested in getting your own website some quality traffic – anyone who copes with online marketing, search engine optimization, or content marketing with the intention to generate more traffic for their website, should not miss the opportunity of following us through the different stages of our experiment, and, eventually, replicate some of the stuff I tried my hand at.
In order to give you a rough outline of things to come, here is a short overview of the entire article series:
Here you’ll find all articles of the complete blog series:
Increase Traffic to Your Website in Just 30 Days! – Part 2
Increase Traffic to Your Website in Just 30 Days! – Part 3
Increase Traffic to Your Website in Just 30 Days! – Part 4
Increase Traffic to Your Website in Just 30 Days! – Part 5
Increase traffic with attractive content – Let’s get started!
It always starts with an idea, immediately followed up with a reasonable plan. This is the moment, in which the idea takes form and is prepared for implementation. During this process, some investigations are usually needed to execute the plan in a realistic and goal-oriented manner. In his 30-day-plan, Andreas Graap recommends us to first of all invest some time in a detailed keyword research.
- Limit the content to a group of topics relevant to the website
- Focus on long tail keywords instead of individual search terms
- Keywords must have an adequate search volume (max. 4 digits)
- Do a reality check on the top ten results for your keyword in the interest of competitor analysis
- Be inspired by related searches
1. Work out topics:
We distribute and advertise an SEO management tool, and, to this end, we run a blog on the topic of Online Marketing with the focus on SEO, Link Building and Content Marketing. This, for me, results in the following topics pyramid:
This selection of topics – which, granted, does not yet cover our entire portfolio – already points to many more sub-topics. For instance, I want to offer a content marketing definition as well as tips on content marketing strategy. I want to provide best practices on link building, and, at the same time, explain the connection between content marketing and link building. Other exciting topics to me are lead generation via SEO and the factors, which help to increase the conversion rate. In this regard I would also like to address the differences between B2B and B2C. Thus, there are already at this point many ways to approach the various subjects.
2. Develop a keyword list:
But first, let’s get down to business. A keyword list must be created. So I simply start with the aforementioned topics. The free online tool ubersuggest.org – one of many compelling options on the internet – provides me with an alphabetical list of long tail keyword suggestions. From this, I can now filter out relevant keywords for my project. I run a blog, so the keyword “content marketing blog” would definitely be interesting to me. Also the keyword “content marketing seo”, since SEO also belongs to my topics, and so on.
I use a second keyword tool, the Keyword IO Tool, to look for the term “link building” and receive relevant results such as „link building strategies“, „link building tools“, and „link building techniques“. I repeat the same process for my other topics SEO and Online Marketing, which eventually results in the following keyword list:
The only thing missing now is the reality check. Among the top ten in the search engine result pages, there are influential international institutions like the famous Content Marketing Institute and even an article from Forbes. Of course, we won’t be intimidated by this! So the keyword “content marketing blog” ends up directly in my final keyword list. Also, I spotted another potential long tail keyword at the end of Google’s SERPs in the section “related searches”: “top content marketing blogs” also goes up on that list.
In the next step, I file my chosen keywords in the linkbird Rank Tracking Feature, in order to keep up with movements and trends of my SEO position in Google Rankings. I then group my search terms for more clarity and filterable ranking results. The tool lists all keywords and automatically detects the respective URL from my monitored domains ranking for it. This way I can measure successes, immediately react upon drops in the SERPs, and leverage low-hanging fruits such as high-potential keywords ranking high on page two of Google’s search results.
What we need now is an article matrix, which picks up our keywords and makes stories out of simple tags. To this end, we need a good dose of creativity and a wealth of perspective.
- Brainstorm with several persons to ensure diversity
- Summarize the possible ways to make use of a topic in an article matrix
- Better internal linking possibilities by providing a deep-dive on individual topics from more general articles in another more detailed post
3. Ideas for Articles:
To view my topics from different angles and to incorporate many different factors, I fall back on the good old mind map. The mind map allows me to collect many different keywords and to combine them to topic packages. This makes it possible to visualize your topic landscape and especially relations within it much more clearly.
4. Article Matrix:
The next step in Andreas Graap’s 30-day-guide is an article matrix, which evaluates a possible topic according to the three following aspects: target audience, type of article and its format. This process has not only the advantage of preparing topics for further processing and clear display. It also serves to deal with the key aspects of content marketing.
- At whom is my content targeted?
- What should a piece of content offer to be relevant and of surplus value for my target audience?
- Which format reaches whom the best way and matches best my content?
- What are the possibilities for visualization?
- Can I repurpose my content somehow?
First of all, I engage with the possible topic “lead generation through content marketing” thinking of ways to drive more traffic to the website with such a post.
There will be significantly more traffic, if I am able to spin the plot in several ways and there are actually several uses for my chosen topic. My first idea would be to create a how-to for professionals and enrich it with expert opinions. To this end, a text seems reasonable, which I then can also shorten into slides as a tutorial. Following this train of thought, I also work my way through the other article ideas than can be derived from my mind map. Until I have enough material together to create an editorial calendar.
The editorial plan is meant to stimulate and structure a continuous content production, for many drop the ball after an initial euphoria and the highly valued stamina dissolves into apathy and creativity blockages.
- An editorial plan establishes a fixed and continuous blogging rhythm
- Shareable editorial calendars in WordPress, Google & Outlook are useful for organizational purposes
- The editorial calendar is a flexible orientation pattern and not a fixed production process
5. Create an Editorial Plan
An editorial plan of this kind is especially important after our successfully executed blog relaunch earlier this year, for we have set ambitious goals. In order to reach these, we need a clear structure, have to schedule the production phase, and assign responsibilities to each team member. In addition, I also include the factors target audience and topic for orientation in the article matrix, to put a special focus on in-demand content. Of course, I could also define in advance the type of article as well as its format.
I’ve been so committed to this part of the process that I created an exemplary editorial calendar, which you can also use for your own purposes. It is an Excel sheet you can synchronize in your team via cloud services like Dropbox or transfer it to your team’s shared Google Drive folder. In the long run, of course, it is best to use one of the aforementioned calenders or invest in a comprehensive content marketing tool.
An infographic can be a great opportunity to enter into a conversation with one’s readers. A compellingly designed and valuable visualization of information, which responds to the needs and questions of the target audience, can inspire interaction, and thus generate more traffic to your website.
- Research takes up most of the allotted time
- Always work with primary sources
- You can create initial designs with online tools, but if you want to make the final product look good, you shouldn’t save on a good designer
- The corresponding landing page should be simple and put the infographic front and center
- Increase interaction by making everything as simple as possible for the user
- Do not forget embedding codes, social icons and dissemination over one’s own social channels
6. Create and Distribute the Infographic
But the creation of an infographic can be more complicated than initially presumed. First, there has to be a topic, then comes the conception. I tried out Powerpoint, Word and Online Tools for this part, but ended up with the possibly least spectacular of all possibilities – print, snip and glue. This is certainly not an option for everyone, but it allows me to arrange my elements freely and to move them around. And above all, this way, I have the overall picture permanently in my mind, while my screen has proven – at least for this project – as too small.
Once the basic structure stands, the next step would be the infographic execution, which we do not want to rush, just like Andreas recommends. So look forward to the final version of the infographic and, in the meantime, read more about the process behind researching, creating, presenting and marketing an infographic in our in-depth article: How Best to Use an Infographic to Boost Your SEO and Brand Awareness with Content Marketing!